Insights

International Expansion Serenata Flowers launched a new brand targeting the French market and plans to use it as their international brand for further expansion. This presents a sales opportunity for targeting new markets beyond the UK.

Customizable Subscription Service The recent launch of a customizable bouquet subscription service by Serenata Flowers provides a unique selling point that can attract customers looking for personalized floral experiences. Sales teams can leverage this offering to upsell and retain customers through subscriptions.

Seasonal Promotions Serenata Flowers consistently launches special themed ranges like the Mother's Day range and mood-boosting bouquet releases. Sales representatives can capitalize on these seasonal promotions to drive sales during peak gifting seasons and cater to specific customer needs.

Tech-Driven Customer Experience With a strong focus on Customer Experience (CX) and the use of technologies like Zendesk, Serenata Flowers ensures a seamless buying journey for customers. Sales teams can highlight this tech-driven approach to attract tech-savvy customers seeking convenience and efficient service.

Collaborative Marketing Opportunities Serenata Flowers manages marketing projects in-house and collaborates with external agencies. This presents opportunities for sales representatives to explore collaborative marketing campaigns with the company, leveraging their strong online presence and marketing expertise to drive joint sales initiatives.

Serenata Flowers Tech Stack

Serenata Flowers uses 8 technology products and services including Google AdSense, TikTok Pixel, MySQL, and more. Explore Serenata Flowers's tech stack below.

  • Google AdSense
    Advertising
  • TikTok Pixel
    Analytics
  • MySQL
    Database
  • Amazon ALB
    Load Balancers
  • PWA
    Miscellaneous
  • RSS
    Miscellaneous
  • HSTS
    Security
  • Imperva
    Security

Serenata Flowers's Email Address Formats

Serenata Flowers uses at least 1 format(s):
Serenata Flowers Email FormatsExamplePercentage
first.last@serenataflowers.comJohn.Doe@serenataflowers.com
80%
last_first@serenataflowers.comDoe_John@serenataflowers.com
10%
first_l@serenataflowers.comJohn_D@serenataflowers.com
7%
first@serenataflowers.comJohn@serenataflowers.com
3%

Frequently Asked Questions

Where is Serenata Flowers's headquarters located?

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Serenata Flowers's main headquarters is located at No. 11, L-Ufficcji Ground Floor Misrah 28 ta' Frar 1883 Birkirkara, BKR1501 MT. The company has employees across 4 continents, including EuropeNorth AmericaOceania.

What is Serenata Flowers's official website and social media links?

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Serenata Flowers's official website is serenataflowers.com and has social profiles on LinkedIn.

How much revenue does Serenata Flowers generate?

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As of February 2024, Serenata Flowers's annual revenue reached $3.8M.

How many employees does Serenata Flowers have currently?

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As of February 2024, Serenata Flowers has approximately 24 employees across 4 continents, including EuropeNorth AmericaOceania. Key team members include Head Of Customer Acquisition: M. A.Head Of Product: S. W.Head Of Product: S. W.. Explore Serenata Flowers's employee directory with LeadIQ.

What industry does Serenata Flowers belong to?

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Serenata Flowers operates in the Retail industry.

What technology does Serenata Flowers use?

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Serenata Flowers's tech stack includes Google AdSenseTikTok PixelMySQLAmazon ALBPWARSSHSTSImperva.

What is Serenata Flowers's email format?

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Serenata Flowers's email format typically follows the pattern of . Find more Serenata Flowers email formats with LeadIQ.

When was Serenata Flowers founded?

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Serenata Flowers was founded in 2003.
Serenata Flowers

Serenata Flowers

RetailBirkirkara, Malta11-50 Employees

About Serenataflowers.com

SerenataFlowers.com is a pure-play ecommerce company in the UK floral and gifting space founded in 2003.
It is the 9th most visited flower retail domain in the world and the largest independent flower retailer in the UK.
In November 2016, a new brand and domain targeting the French market was launched: hipper.com. This will be the international brand going forward when we explore new markets. 
The company is extremely focused on the Customer Experience (CX) and has a customer satisfaction rate of greater than 90% as measured by an independent survey company Trustpilot (see further details later on in this document), from over 190,000 verified customers.
All essential technologies running the business has been developed and is maintained by an in-house team. Marketing is project managed in-house and utilizes a number of external agencies. Fulfillment is managed in-house, run on in-house developed software, but staffing & management of the fulfillment operation is outsourced to a third party.

Section iconCompany Overview

Headquarters
No. 11, L-Ufficcji Ground Floor Misrah 28 ta' Frar 1883 Birkirkara, BKR1501 MT
Founded
2003
Employees
11-50

Section iconFunding & Financials

  • $10M

    Serenata Flowers's revenue is in the range of $10M

Section iconFunding & Financials

  • $10M

    Serenata Flowers's revenue is in the range of $10M

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