Extensive Industry Expertise Sergenian's Floor Coverings is a leading independent commercial flooring contractor in the Midwest, with decades of experience and high standards in specialty flooring solutions, positioning them as a trusted partner for large projects and comprehensive flooring needs.

Strong Market Presence As the only flooring provider in Wisconsin guaranteeing that removed carpets are never sent to landfills, Sergenian’s emphasizes sustainability, which can be leveraged for marketing collaborations with environmentally conscious clients and green building projects.

Technology Adoption Utilizing advanced tools like Google Tag Manager, Jobsite, and Hotjar indicates a focus on data-driven project management and digital engagement, suggesting opportunities to streamline sales processes and target high-potential clients via digital channels.

Robust Industry Network Membership in StarNet and partnerships with multiple manufacturers provide access to a broad product portfolio and industry alliances, facilitating cross-selling of premium flooring options to existing clients and expanding into new market segments.

Financial Stability With annual revenues between $50 million and $100 million and a solid reputation in the commercial sector, Sergenian’s offers potential partnership opportunities for vendors and contractors seeking reliable, high-quality flooring solutions in the Midwest region.