Sustainability Edge Position Sergenian’s as Wisconsin’s only flooring provider guaranteeing that removed carpet will never go to a landfill. This unique sustainability commitment can be leveraged to win RFPs with eco-conscious clients and public sector projects that require responsible waste management.

Commercial Expertise Leverage their status as one of the Midwest’s largest independent commercial flooring contractors with in-house installation. Target general contractors, architects, and designers pursuing turnkey flooring solutions with on-staff installation to reduce project risk and timelines.

StarNet Advantage Highlight partnerships as a StarNet member enabling access to a broad product catalog and manufacturer collaborations. Use this to propose competitive, well-supported product selections for mid-market commercial spaces with emphasis on timely delivery and budget adherence.

Midwest Focus Capitalize on strong regional presence in Wisconsin and the Upper Midwest. Develop localized campaigns and case studies aligned with local codes, suppliers, and installers to win opportunities in nearby markets with similar project profiles.

Growth Readiness With revenue in the tens of millions and a lean yet capable team, pursue mid-market commercial projects that require specialized flooring expertise, such as healthcare, education, and office environments, where a turnkey approach and sustainability promises add competitive differentiation.