What is Serra Automotive's NAICS code?

Serra Automotive's NAICS code is 3361 (Motor Vehicle Manufacturing).

Insights

Strategic Expansion Serra Automotive has demonstrated consistent growth through strategic acquisitions and new dealership openings, such as its recent acquisition of Billmarsh and the launch of Draper Chevrolet and Draper Toyota in Saginaw, indicating an active expansion approach that offers cross-selling and upselling opportunities.

Privately-Held Market Position Being among the top ten privately-held automotive groups in the nation and ranking 12th overall provides Serra with a strong competitive position, making it a valuable partner for premium automotive solutions and exclusive technology offerings.

Digital and Tech Usage Serra Automotive utilizes modern digital tools and platforms such as Google Workspace, Hireology, and e-commerce functionalities, indicating openness to innovative marketing, operational efficiency, and online sales enhancements that can be targeted with tailored digital services.

Financial Scale With revenues estimated between 100 million and 250 million dollars and a workforce of nearly 2,000 employees, Serra presents a substantial opportunity for business development in areas like inventory financing, service management, and dealership technology solutions.

Market Focus Operating across seven states with a focus on core markets in Michigan and expanding into neighboring regions, Serra’s growth trajectory suggests potential for localized marketing, inventory solutions, and customer engagement tools suited for regional dealership networks.

Similar companies to Serra Automotive

Serra Automotive Tech Stack

Serra Automotive uses 8 technology products and services including Google Drive, Cart Functionality, Google Workspace, and more. Explore Serra Automotive's tech stack below.

Google Drive
Document Management Systems
Cart Functionality
E-commerce
Google Workspace
Email
Modernizr
Javascript Libraries
Microsoft Word
Office Suites
LinkedIn
Online Community Software
Hireology
Recruitment Marketing
Adobe Fonts
Web Fonts

Media & News

Serra Automotive's Email Address Formats

Serra Automotive uses at least 1 format(s):

Serra Automotive Email Formats	Example	Percentage
FLast@serrausa.com	JDoe@serrausa.com	88%
F.Last@serrausa.com	J.Doe@serrausa.com	4%
First-Last@serrausa.com	John-Doe@serrausa.com	4%
First.Last@serrausa.com	John.Doe@serrausa.com	4%

Frequently Asked Questions

Where is Serra Automotive's headquarters located?

Serra Automotive's main headquarters is located at 102 Silver Lake Road Warren, Michigan United States. The company has employees across 2 continents, including North AmericaEurope.

What is Serra Automotive's phone number?

You can contact Serra Automotive's main corporate office by phone at

+1-810-694-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Serra Automotive's official website and social media links?

Serra Automotive's official website is serrausa.com and has social profiles on LinkedIn.

How much revenue does Serra Automotive generate?

As of April 2026, Serra Automotive's annual revenue is estimated to be $435M.

What is Serra Automotive's SIC code NAICS code?

Serra Automotive's SIC code is 5511 - Motor Vehicle Dealers (New and Used) NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Serra Automotive have currently?

As of April 2026, Serra Automotive has approximately 200 employees across 2 continents, including North AmericaEurope. Key team members include Chief Financial Officer: M. B.Chief Technology Officer: W. K.Chief Financial Officer: M. D.. Explore Serra Automotive's employee directory with LeadIQ.

What industry does Serra Automotive belong to?

Serra Automotive operates in the Motor Vehicle Manufacturing industry.

What technology does Serra Automotive use?

Serra Automotive's tech stack includes Google DriveCart FunctionalityGoogle WorkspaceModernizrMicrosoft WordLinkedInHireologyAdobe Fonts.

What is Serra Automotive's email format?

Serra Automotive's email format typically follows the pattern of FLast@serrausa.com. Find more Serra Automotive email formats with LeadIQ.

When was Serra Automotive founded?

Serra Automotive was founded in 1973.

Serra Automotive

Q: What is Serra Automotive's official website and social media links?

Serra Automotive's official website is serrausa.com. Serra Automotive has social profiles on LinkedIn.

Q: How many employees does Serra Automotive have currently?

Serra Automotive has approximately 200 employees.

Q: What technology does Serra Automotive use?

Serra Automotive's tech stack includes Squarespace, Choices, Windows Server, Indeed, Squarespace Commerce.

Motor Vehicle ManufacturingMichigan, United States51-200 Employees

Serra Automotive, recently relocated to the Horizon Building in Fenton, Michigan, ranks among the top ten privately-held retail automotive groups in the nation.

In 1973, founder Albert M. Serra began with a single Chevy store and a simple customer first philosophy. Within five years, Al Serra Chevrolet achieved Top Five dealership status in the United States and, in the process, fine-tuned a solid formula for growth and an unquenchable passion for success.

Following sound operational strategies, Serra Automotive has managed steady expansion in economies both struggling and strong.

Today, Serra Automotive operates in seven states and employs nearly 2,000 people. The network includes 41 dealerships and represents 53 automotive franchises, making it a formidable force in the $1 trillion automotive retailing industry.