Insights

Strategic Acquisitions Serra Automotive recently acquired Bill Marsh Auto Group, showcasing a growth strategy through mergers and acquisitions. This presents an opportunity for partnership synergies and cross-selling within the expanded network.

Regional Expansion The launch of Draper Chevrolet and Draper Toyota in Saginaw indicates Serra Automotive's focus on regional expansion. Targeting emerging markets like Saginaw can open up new sales channels and increase market presence.

Diverse Automotive Portfolio With a network of 41 dealerships representing 53 automotive franchises across seven states, Serra Automotive offers a diverse portfolio. Leveraging this wide range of brands and locations can attract a broader customer base and enhance sales opportunities.

Industry Rankings & Positioning Ranked among the top privately-held automotive groups in the U.S., Serra Automotive's industry recognition can be leveraged to attract customers seeking reputable and successful dealerships. Highlighting these rankings in marketing efforts can enhance brand credibility and drive sales.

Financial Stability & Revenue Range With a revenue between $100M - 1B, Serra Automotive's financial stability signals a strong foundation for potential investors and partners. Highlighting this revenue range in sales pitches can build confidence and trust, leading to increased business opportunities.

Similar companies to Serra Automotive

Serra Automotive Tech Stack

Serra Automotive uses 8 technology products and services including Google Drive, Cart Functionality, Google Font API, and more. Explore Serra Automotive's tech stack below.

Google Drive
Document Management Systems
Cart Functionality
E-commerce
Google Font API
Font Scripts
Modernizr
Javascript Libraries
Albert
Marketing Automation
Microsoft
Miscellaneous
Windows Server
Operating Systems
Adobe Fonts
Web Fonts

Media & News

Serra Automotive's Email Address Formats

Serra Automotive uses at least 1 format(s):

Serra Automotive Email Formats	Example	Percentage
FLast@serrausa.com	JDoe@serrausa.com	88%
F.Last@serrausa.com	J.Doe@serrausa.com	4%
First-Last@serrausa.com	John-Doe@serrausa.com	4%
First.Last@serrausa.com	John.Doe@serrausa.com	4%

Frequently Asked Questions

Where is Serra Automotive's headquarters located?

Serra Automotive's main headquarters is located at 102 Silver Lake Rd, Fenton Township, Michigan, US. The company has employees across 3 continents, including North AmericaEuropeOceania.

What is Serra Automotive's phone number?

You can contact Serra Automotive's main corporate office by phone at

+1-810-694-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Serra Automotive's official website and social media links?

Serra Automotive's official website is serrausa.com and has social profiles on LinkedIn.

How much revenue does Serra Automotive generate?

As of May 2025, Serra Automotive's annual revenue reached $750M.

What is Serra Automotive's SIC code NAICS code?

Serra Automotive's SIC code is 5511 - Motor Vehicle Dealers (New and Used) NAICS code is 541320 - Landscape Architectural Services.

How many employees does Serra Automotive have currently?

As of May 2025, Serra Automotive has approximately 1K employees across 3 continents, including North AmericaEuropeOceania. Key team members include Chief Financial Officer: M. B.Chief Technology Officer: W. K.Chief Financial Officer: M. D.. Explore Serra Automotive's employee directory with LeadIQ.

What industry does Serra Automotive belong to?

Serra Automotive operates in the Motor Vehicle Manufacturing industry.

What technology does Serra Automotive use?

Serra Automotive's tech stack includes Google DriveCart FunctionalityGoogle Font APIModernizrAlbertMicrosoftWindows ServerAdobe Fonts.

What is Serra Automotive's email format?

Serra Automotive's email format typically follows the pattern of . Find more Serra Automotive email formats with LeadIQ.

When was Serra Automotive founded?

Serra Automotive was founded in 1973.

Serra Automotive

Motor Vehicle ManufacturingUnited States1001-5000 Employees

Serra Automotive, recently relocated to the Horizon Building in Fenton, Michigan, ranks among the top ten privately-held retail automotive groups in the nation.

In 1973, founder Albert M. Serra began with a single Chevy store and a simple customer first philosophy. Within five years, Al Serra Chevrolet achieved Top Five dealership status in the United States and, in the process, fine-tuned a solid formula for growth and an unquenchable passion for success.

Following sound operational strategies, Serra Automotive has managed steady expansion in economies both struggling and strong.

Today, Serra Automotive operates in seven states and employs nearly 2,000 people. The network includes 41 dealerships and represents 53 automotive franchises, making it a formidable force in the $1 trillion automotive retailing industry.