Insights

Market Expansion Serra Automotive has demonstrated steady growth by expanding into seven states and acquiring new dealerships such as Billmarsh and Draper Chevrolet and Toyota, indicating a strategic focus on increasing market presence and customer base.

Private Sector Leader Ranked among the top ten privately-held automotive groups in the US and the sixth largest, Serra Automotive's strong market positioning suggests opportunities for premium vendor partnerships and exclusive service collaborations.

Revenue Growth Potential With annual revenues estimated between $100 million and $250 million, Serra Automotive shows significant sales volume capacity, presenting opportunities for financing, vehicle supply, and technology solutions tailored to mid-sized dealership networks.

Digital Maturity The company's utilization of tools such as Google Workspace, Hireology, and modern web functionalities shows a commitment to digital transformation, opening avenues for technology vendors specializing in dealership management, CRM, and online customer engagement.

Growth through Acquisition Recent acquisitions like Billmarsh signal Serra’s growth strategy centered on mergers and acquisitions, offering potential for service providers in dealership integration, operational optimization, and after-sales support to facilitate seamless expansion.

Similar companies to Serra Automotive

Serra Automotive Tech Stack

Serra Automotive uses 8 technology products and services including Google Drive, Cart Functionality, Google Workspace, and more. Explore Serra Automotive's tech stack below.

Google Drive
Document Management Systems
Cart Functionality
E-commerce
Google Workspace
Email
Modernizr
Javascript Libraries
Microsoft Word
Office Suites
LinkedIn
Online Community Software
Hireology
Recruitment Marketing
Adobe Fonts
Web Fonts

Media & News

Serra Automotive's Email Address Formats

Serra Automotive uses at least 1 format(s):

Serra Automotive Email Formats	Example	Percentage
FLast@serrausa.com	JDoe@serrausa.com	88%
F.Last@serrausa.com	J.Doe@serrausa.com	4%
First-Last@serrausa.com	John-Doe@serrausa.com	4%
First.Last@serrausa.com	John.Doe@serrausa.com	4%

Frequently Asked Questions

Where is Serra Automotive's headquarters located?

Serra Automotive's main headquarters is located at 102 Silver Lake Road Fenton, Michigan United States. The company has employees across 2 continents, including North AmericaEurope.

What is Serra Automotive's phone number?

You can contact Serra Automotive's main corporate office by phone at

+1-810-694-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Serra Automotive's official website and social media links?

Serra Automotive's official website is serrausa.com and has social profiles on LinkedIn.

How much revenue does Serra Automotive generate?

As of February 2026, Serra Automotive's annual revenue is estimated to be $435M.

What is Serra Automotive's SIC code NAICS code?

Serra Automotive's SIC code is 5511 - Motor Vehicle Dealers (New and Used) NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Serra Automotive have currently?

As of February 2026, Serra Automotive has approximately 201 employees across 2 continents, including North AmericaEurope. Key team members include Chief Financial Officer: M. B.Chief Technology Officer: W. K.Chief Financial Officer: M. D.. Explore Serra Automotive's employee directory with LeadIQ.

What industry does Serra Automotive belong to?

Serra Automotive operates in the Motor Vehicle Manufacturing industry.

What technology does Serra Automotive use?

Serra Automotive's tech stack includes Google DriveCart FunctionalityGoogle WorkspaceModernizrMicrosoft WordLinkedInHireologyAdobe Fonts.

What is Serra Automotive's email format?

Serra Automotive's email format typically follows the pattern of FLast@serrausa.com. Find more Serra Automotive email formats with LeadIQ.

When was Serra Automotive founded?

Serra Automotive was founded in 1973.

Serra Automotive

Q: What is Serra Automotive's official website and social media links?

Serra Automotive's official website is serrausa.com. Serra Automotive has social profiles on LinkedIn.

Q: How many employees does Serra Automotive have currently?

Serra Automotive has approximately 201 employees.

Q: What technology does Serra Automotive use?

Serra Automotive's tech stack includes Squarespace, Choices, Windows Server, Indeed, Squarespace Commerce.

Motor Vehicle ManufacturingMichigan, United States201-500 Employees

Serra Automotive, recently relocated to the Horizon Building in Fenton, Michigan, ranks among the top ten privately-held retail automotive groups in the nation.

In 1973, founder Albert M. Serra began with a single Chevy store and a simple customer first philosophy. Within five years, Al Serra Chevrolet achieved Top Five dealership status in the United States and, in the process, fine-tuned a solid formula for growth and an unquenchable passion for success.

Following sound operational strategies, Serra Automotive has managed steady expansion in economies both struggling and strong.

Today, Serra Automotive operates in seven states and employs nearly 2,000 people. The network includes 41 dealerships and represents 53 automotive franchises, making it a formidable force in the $1 trillion automotive retailing industry.