Serra Automotive

Motor Vehicle ManufacturingMichigan, United States201-500 Employees

Serra Automotive is a privately held retail automotive group with a substantial footprint across seven states, operating 41 dealerships and representing 53 automotive franchises. It traces its roots to 1973, when founder Albert M. Serra started with a single Chevrolet store and built a growth-focused, customer-first operating model. It is based in Warren, Michigan, and has recently relocated its operations to the Horizon Building in Fenton, Michigan.

Over the years, the company has grown to employ a sizable workforce across its network. Strategic expansion has included openings such as Draper Chevrolet and Draper Toyota in Saginaw in 2017 and, more recently, the announced acquisition of Bill Marsh Auto Group. These moves position Serra Automotive as a major player in the U.S. automotive retail market, operating through a broad network that spans multiple brands.

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