Insights

Market Expansion Serra Automotive has demonstrated steady growth through strategic acquisitions and expansion into new markets, including recent additions in Michigan such as Draper Chevrolet and Draper Toyota, as well as the acquisition of Billmarsh Auto Group. This indicates ongoing opportunities for providing products or services that support dealership expansion and integration.

Revenue Growth Potential With annual revenues estimated between 100 million and 250 million and a presence in seven states, Serra Automotive is positioned for further growth. Businesses offering scalable solutions for increasing sales, inventory management, or customer engagement could capitalize on their expansion plans.

Technology Adoption Serra Automotive utilizes a modern tech stack including Google Drive, Microsoft Word, LinkedIn, and industry-specific platforms like Hireology, which presents opportunities for services or software that enhance dealership operations, digital marketing, or workforce management.

Industry Positioning Ranked among the top privately-held automotive groups and operating a diverse portfolio of 41 dealerships and 53 franchises, Serra Automotive has a strong market presence. Partnership opportunities with suppliers, technology providers, or finance services could align well with their established network.

Future Growth Strategies Recent industry news highlights Serra’s active acquisition strategy, including their plan to acquire Billmarsh Auto Group, signaling a readiness for further expansion. Companies offering innovative solutions for dealership acquisition support, integration, or post-merger systems could find significant opportunities here.

Serra Automotive Tech Stack

Serra Automotive uses 8 technology products and services including Google Drive, Cart Functionality, Google Workspace, and more. Explore Serra Automotive's tech stack below.

  • Google Drive
    Document Management Systems
  • Cart Functionality
    E-commerce
  • Google Workspace
    Email
  • Modernizr
    Javascript Libraries
  • Microsoft Word
    Office Suites
  • LinkedIn
    Online Community Software
  • Hireology
    Recruitment Marketing
  • Adobe Fonts
    Web Fonts

Serra Automotive's Email Address Formats

Serra Automotive uses at least 1 format(s):
Serra Automotive Email FormatsExamplePercentage
FLast@serrausa.comJDoe@serrausa.com
88%
F.Last@serrausa.comJ.Doe@serrausa.com
4%
First-Last@serrausa.comJohn-Doe@serrausa.com
4%
First.Last@serrausa.comJohn.Doe@serrausa.com
4%

Frequently Asked Questions

What is Serra Automotive's phone number?

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You can contact Serra Automotive's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Serra Automotive's official website and social media links?

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Serra Automotive's official website is serrausa.com and has social profiles on LinkedIn.

How much revenue does Serra Automotive generate?

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As of December 2025, Serra Automotive's annual revenue is estimated to be $435M.

What is Serra Automotive's SIC code NAICS code?

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Serra Automotive's SIC code is 5511 - Motor Vehicle Dealers (New and Used) NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Serra Automotive have currently?

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As of December 2025, Serra Automotive has approximately 1K employees across 2 continents, including North AmericaEurope. Key team members include Chief Financial Officer: M. B.Chief Technology Officer: W. K.Chief Financial Officer: M. D.. Explore Serra Automotive's employee directory with LeadIQ.

What industry does Serra Automotive belong to?

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Serra Automotive operates in the Motor Vehicle Manufacturing industry.

What technology does Serra Automotive use?

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Serra Automotive's tech stack includes Google DriveCart FunctionalityGoogle WorkspaceModernizrMicrosoft WordLinkedInHireologyAdobe Fonts.

What is Serra Automotive's email format?

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Serra Automotive's email format typically follows the pattern of FLast@serrausa.com. Find more Serra Automotive email formats with LeadIQ.

When was Serra Automotive founded?

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Serra Automotive was founded in 1973.

Serra Automotive

Motor Vehicle ManufacturingMichigan, United States1001-5000 Employees

Serra Automotive, recently relocated to the Horizon Building in Fenton, Michigan, ranks among the top ten privately-held retail automotive groups in the nation.

In 1973, founder Albert M. Serra began with a single Chevy store and a simple customer first philosophy. Within five years, Al Serra Chevrolet achieved Top Five dealership status in the United States and, in the process, fine-tuned a solid formula for growth and an unquenchable passion for success.

Following sound operational strategies, Serra Automotive has managed steady expansion in economies both struggling and strong.

Today, Serra Automotive operates in seven states and employs nearly 2,000 people. The network includes 41 dealerships and represents 53 automotive franchises, making it a formidable force in the $1 trillion automotive retailing industry.

Section iconCompany Overview

Phone number
SIC Code
5511 - Motor Vehicle Dealers (New and Used)
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1973
Employees
1001-5000

Section iconFunding & Financials

  • $100M$250M

    Serra Automotive's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Serra Automotive's revenue is estimated to be in the range of $100M$250M

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