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Insights

Recent Acquisitions Serra Automotive recently acquired Bill Marsh Auto Group, showcasing a proactive approach towards growth and expansion. This acquisition presents opportunities for cross-selling and upselling products and services to the new customer base.

Geographic Expansion The establishment of Draper Chevrolet and Draper Toyota in Saginaw exhibits Serra Automotive's commitment to expanding its footprint within Michigan. This expansion provides a chance to target new regional markets and cater to diverse customer preferences.

Diverse Franchise Portfolio With 53 automotive franchises under its belt, Serra Automotive has a wide array of products and brands to offer customers. Leveraging this diverse portfolio can allow for targeted marketing strategies and customized sales approaches based on specific customer needs.

Financial Stability Despite not having specific funding data available, Serra Automotive's revenue falls within the range of $100 million to $1 billion. This financial stability indicates potential for large-scale purchases and partnerships with clients looking for reputable and financially secure business associates.

Competitive Benchmarking Compared to key competitors like Penske Automotive Group, Sonic Automotive, and CarMax, Serra Automotive stands out with its unique value proposition and strategic positioning. Analyzing competitor strategies and differentiating factors can help tailor sales pitches to highlight Serra's strengths in the market.

Similar companies to Serra Automotive

Serra Automotive Tech Stack

Serra Automotive uses 8 technology products and services including Cart Functionality, Squarespace Commerce, Microsoft Word, and more. Explore Serra Automotive's tech stack below.

Cart Functionality
E-commerce
Squarespace Commerce
E-commerce
Microsoft Word
Editors
Exhibit
Javascript Graphics
Microsoft
Miscellaneous
Open Graph
Miscellaneous
Webpack
Miscellaneous
UPS
Transportation And Fleet Management

Media & News

Serra Automotive's Email Address Formats

Serra Automotive uses at least 1 format(s):

Serra Automotive Email Formats	Example	Percentage
FLast@serrausa.com	JDoe@serrausa.com	88%
First.Last@serrausa.com	John.Doe@serrausa.com	4%
FiLast@serrausa.com	JoDoe@serrausa.com	4%
F.Last@serrausa.com	J.Doe@serrausa.com	4%

Frequently Asked Questions

Where is Serra Automotive's headquarters located?

Serra Automotive's main headquarters is located at 102 Silver Lake Rd Fenton Township, Michigan US. The company has employees across 3 continents, including North AmericaEuropeOceania.

What is Serra Automotive's phone number?

You can contact Serra Automotive's main corporate office by phone at

+1-810-694-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Serra Automotive's official website and social media links?

Serra Automotive's official website is serrausa.com and has social profiles on LinkedIn.

How much revenue does Serra Automotive generate?

As of November 2024, Serra Automotive's annual revenue reached $750M.

What is Serra Automotive's SIC code NAICS code?

Serra Automotive's SIC code is 5511 - Motor Vehicle Dealers (New and Used) NAICS code is 541320 - Landscape Architectural Services.

How many employees does Serra Automotive have currently?

As of November 2024, Serra Automotive has approximately 1K employees across 3 continents, including North AmericaEuropeOceania. Key team members include Chief Financial Officer: M. B.Chief Technology Officer: W. K.Chief Financial Officer: M. D.. Explore Serra Automotive's employee directory with LeadIQ.

What industry does Serra Automotive belong to?

Serra Automotive operates in the Motor Vehicle Manufacturing industry.

What technology does Serra Automotive use?

Serra Automotive's tech stack includes Cart FunctionalitySquarespace CommerceMicrosoft WordExhibitMicrosoftOpen GraphWebpackUPS.

What is Serra Automotive's email format?

Serra Automotive's email format typically follows the pattern of . Find more Serra Automotive email formats with LeadIQ.

When was Serra Automotive founded?

Serra Automotive was founded in 1973.

Serra Automotive

Serra Automotive

Motor Vehicle ManufacturingMichigan, United States1001-5000 Employees

Serra Automotive, recently relocated to the Horizon Building in Fenton, Michigan, ranks among the top ten privately-held retail automotive groups in the nation.

In 1973, founder Albert M. Serra began with a single Chevy store and a simple customer first philosophy. Within five years, Al Serra Chevrolet achieved Top Five dealership status in the United States and, in the process, fine-tuned a solid formula for growth and an unquenchable passion for success.

Following sound operational strategies, Serra Automotive has managed steady expansion in economies both struggling and strong.

Today, Serra Automotive operates in seven states and employs nearly 2,000 people. The network includes 41 dealerships and represents 53 automotive franchises, making it a formidable force in the $1 trillion automotive retailing industry.

Company Overview

Headquarters: 102 Silver Lake Rd Fenton Township, Michigan US
Phone number: ✕
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+1-810-694-****
Website: serrausa.com
SIC Code: 5511 - Motor Vehicle Dealers (New and Used)
NAICS Code: 541320 - Landscape Architectural Services
Founded: 1973
Employees: 1001-5000

Media & News

Funding & Financials

$100M$1B
Serra Automotive's revenue is in the range of $100M$1B

Funding & Financials

$100M$1B
Serra Automotive's revenue is in the range of $100M$1B

Company Leadership

M. B.
Chief Financial Officer
✕
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W. K.
Chief Technology Officer
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M. D.
Chief Financial Officer
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M. S.
President
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C. S.
Dealer Partner
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Employee Directory

J. R.
Owner
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J. S.
President
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M. D.
Chief Financial Officer
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M. W.
President
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M. J.
President
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