Insights

Strong Growth Strategy Serra Automotive has demonstrated consistent expansion across multiple states with a portfolio of 41 dealerships and 53 franchises, indicating a solid growth trajectory that presents cross-selling and partnership opportunities within their expanding network.

Recent Acquisition Activity The company's recent acquisition of Billmarsh and expansion into new markets like Saginaw with Draper Chevrolet and Toyota suggest openness to strategic partnerships and potential for upselling additional automotive solutions or related services.

Market Positioning Ranked among the top ten privately-held automotive groups in the U.S. and positioned 12th overall, Serra Automotive is a significant player in the industry, offering opportunities to introduce premium or complementary products targeted at high-performing dealerships.

Financial Capacity With annual revenues estimated between $100 million and $250 million, Serra Automotive has considerable financial strength to invest in new technologies, management solutions, or service offerings to enhance dealer operations.

Technology Ecosystem Utilizing tools like Google Workspace, Hireology, and modern digital platforms, Serra Automotive is digitally inclined, which presents opportunities to offer innovative tech solutions aimed at streamlining their operations and improving customer engagement.

Similar companies to Serra Automotive

Serra Automotive Tech Stack

Serra Automotive uses 8 technology products and services including Google Drive, Cart Functionality, Google Workspace, and more. Explore Serra Automotive's tech stack below.

Google Drive
Document Management Systems
Cart Functionality
E-commerce
Google Workspace
Email
Modernizr
Javascript Libraries
Microsoft Word
Office Suites
LinkedIn
Online Community Software
Hireology
Recruitment Marketing
Adobe Fonts
Web Fonts

Media & News

Serra Automotive's Email Address Formats

Serra Automotive uses at least 1 format(s):

Serra Automotive Email Formats	Example	Percentage
FLast@serrausa.com	JDoe@serrausa.com	88%
F.Last@serrausa.com	J.Doe@serrausa.com	4%
First-Last@serrausa.com	John-Doe@serrausa.com	4%
First.Last@serrausa.com	John.Doe@serrausa.com	4%

Frequently Asked Questions

Where is Serra Automotive's headquarters located?

Serra Automotive's main headquarters is located at 102 Silver Lake Rd, Fenton Township, Michigan, US. The company has employees across 2 continents, including North AmericaEurope.

What is Serra Automotive's phone number?

You can contact Serra Automotive's main corporate office by phone at

+1-810-694-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Serra Automotive's official website and social media links?

Serra Automotive's official website is serrausa.com and has social profiles on LinkedIn.

How much revenue does Serra Automotive generate?

As of October 2025, Serra Automotive's annual revenue is estimated to be $435M.

What is Serra Automotive's SIC code NAICS code?

Serra Automotive's SIC code is 5511 - Motor Vehicle Dealers (New and Used) NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Serra Automotive have currently?

As of October 2025, Serra Automotive has approximately 1K employees across 2 continents, including North AmericaEurope. Key team members include Chief Financial Officer: M. B.Chief Technology Officer: W. K.Chief Financial Officer: M. D.. Explore Serra Automotive's employee directory with LeadIQ.

What industry does Serra Automotive belong to?

Serra Automotive operates in the Motor Vehicle Manufacturing industry.

What technology does Serra Automotive use?

Serra Automotive's tech stack includes Google DriveCart FunctionalityGoogle WorkspaceModernizrMicrosoft WordLinkedInHireologyAdobe Fonts.

What is Serra Automotive's email format?

Serra Automotive's email format typically follows the pattern of FLast@serrausa.com. Find more Serra Automotive email formats with LeadIQ.

When was Serra Automotive founded?

Serra Automotive was founded in 1973.

Serra Automotive

Motor Vehicle ManufacturingUnited States1001-5000 Employees

Serra Automotive, recently relocated to the Horizon Building in Fenton, Michigan, ranks among the top ten privately-held retail automotive groups in the nation.

In 1973, founder Albert M. Serra began with a single Chevy store and a simple customer first philosophy. Within five years, Al Serra Chevrolet achieved Top Five dealership status in the United States and, in the process, fine-tuned a solid formula for growth and an unquenchable passion for success.

Following sound operational strategies, Serra Automotive has managed steady expansion in economies both struggling and strong.

Today, Serra Automotive operates in seven states and employs nearly 2,000 people. The network includes 41 dealerships and represents 53 automotive franchises, making it a formidable force in the $1 trillion automotive retailing industry.