Innovative Product Development SERTI is actively advancing its DMS solutions by developing hardware agnostic and browser neutral web and mobile software, indicating a strategic focus on modern, flexible technology. This presents opportunities to target dealerships seeking to upgrade or replace legacy systems with cutting-edge, versatile platforms.

Expanding Market Reach Having served automobile and heavy truck dealerships since 1988, SERTI demonstrates longstanding industry presence. Their continuous product evolution positions them to attract new clients who are looking for innovative and reliable digital management solutions within a competitive automotive technology space.

Technological Edge Utilizing a diverse tech stack including Atlassian Jira, Bootstrap, and Apache suggests SERTI's focus on scalable, web-based, and mobile-first solutions. This technology foundation opens doors for cross-selling to dealerships interested in seamless, cloud-enabled digital tools.

Growth Potential With a workforce of up to 5000 employees and a revenue range of 10 to 25 million dollars, SERTI appears positioned for growth through innovation. Business development efforts can emphasize the company's expansion plans and their need for additional software integrations and support services.

Market Opportunities While competitors include larger firms like DealerSocket and Dealertrack, SERTI’s focus on evolving digital platforms and a flexible technical approach makes it a compelling choice for dealerships seeking customizable and future-proof DMS solutions, creating opportunities for targeted outreach and upselling.