Technological Evolution SERTI is focused on developing hardware-agnostic and browser-independent digital management systems, presenting a significant opportunity to target dealerships seeking flexible and future-proof software solutions that can easily integrate with diverse hardware setups.

Industry Longevity With over three decades of experience serving automobile and heavy truck dealerships, SERTI has established strong industry expertise, making it an attractive partner for dealerships looking for reliable and proven DMS platforms that can evolve with market demands.

Growth in Web & Mobile Recent development of web and mobile software positions SERTI to capitalize on the increasing demand for accessible, on-the-go dealership management tools, opening up sales opportunities in both traditional and digital-driven dealership environments.

Potential Market Expansion SERTI’s focus on a modern, adaptable technology stack aligns well with dealerships seeking to upgrade legacy systems, especially as competitors like DealerSocket, Cox Automotive, and Dealertrack expand their digital solutions, indicating room for market penetration.

Alignment with Industry Trends The ongoing digital transformation within the automotive retail sector suggests strong sales potential for SERTI’s innovative DMS offerings, targeting dealerships eager to adopt cutting-edge customer experience enhancements and operational efficiencies.