Strong Industry Partnerships Service Finance Company has established strategic collaborations with a range of home improvement contractors and service providers, such as Dicks Roofing, Five Star Heating & Air, and Tredegar Construction, highlighting ample opportunities to expand B2B outreach and co-marketing efforts with similar industry players.

Recent Acquisition Power Backed by its recent $2 billion acquisition by Truist, the company benefits from increased financial stability and credibility, making it an attractive partner for financial product integrations and new client onboarding in the home improvement sector.

Growing Market Presence With a revenue range of $100 million to $250 million and an extensive customer base in the home improvement financing space, Service Finance Company presents significant cross-sell and upsell opportunities to financial product providers looking to target contractors and homeowners.

Technological Edge Utilizing an array of tech tools like Ruxit, Trello, and third-party integrations, the company demonstrates a commitment to innovative and seamless financing experiences—potential for sales in digital payment solutions and fintech integrations tailored for the home improvement industry.

Market Trends & Demand Partnerships with AI sales platforms and emphasis on flexible financing options indicate a strong trend toward accessible, fast approval payment solutions—ideal opportunities to propose complementary services that enhance customer acquisition and project completion rates.