Insights

Partnership Growth Strong focus on builder and real estate professional partnerships creates recurring opportunities to sell customer relationship management, loan origination workflow optimization, and marketing automation solutions that help protect pipelines and improve conversion rates.

Talent Enablement A culture that emphasizes mentorship, training, and career growth signals readiness to adopt client-facing learning platforms, onboarding tools, and enablement programs that drive faster time-to-value and renewals.

Marketing Analytics A robust tech stack including Power BI, Adobe, social platforms, and security awareness tools points to opportunities for advanced analytics, marketing attribution, website optimization, and security training offerings for customer teams.

Growth Leadership Recent strategic leadership hires and recognition events reflect a growth-oriented agenda that can be leveraged with channel partnerships, co-marketing initiatives, and strategic alliance programs to accelerate market penetration.

Financial Stability Mid-market revenue scale and stable brand presence create demand for scalable mortgage tech solutions such as LOS integrations, compliance tooling, and vendor risk management, enabling cross-sell and upsell opportunities across the lender's ecosystem.

Service First Mortgage Tech Stack

Service First Mortgage uses 8 technology products and services including Instagram, TikTok Pixel, Adobe, and more. Explore Service First Mortgage's tech stack below.

  • Instagram
    Advertising
  • TikTok Pixel
    Analytics
  • Adobe
    Audio, Video, Graphics
  • Power BI
    Business Intelligence
  • Open Graph
    Content Management System
  • Modernizr
    Javascript Libraries
  • LinkedIn
    Online Community Software
  • KnowBe4
    Security

Service First Mortgage's Email Address Formats

Service First Mortgage uses at least 2 format(s):
Service First Mortgage Email FormatsExamplePercentage
FLast@servicefirstmtg.comJDoe@servicefirstmtg.com
84%
Last@servicefirstmtg.comDoe@servicefirstmtg.com
9%
LastF@servicefirstmtg.comDoeJ@servicefirstmtg.com
4%
LastFirst@servicefirstmtg.comDoeJohn@servicefirstmtg.com
3%
FLast@sfmc.comJDoe@sfmc.com
69%
First@sfmc.comJohn@sfmc.com
31%

Frequently Asked Questions

Where is Service First Mortgage's headquarters located?

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Service First Mortgage's main headquarters is located at 5408 West Plano Parkway Plano, Texas 75093 United States. The company has employees across 4 continents, including North AmericaAsiaAfrica.

What is Service First Mortgage's official website and social media links?

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Service First Mortgage's official website is sfmc.com and has social profiles on LinkedIn.

What is Service First Mortgage's NAICS code?

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Service First Mortgage's NAICS code is 52 - Finance and Insurance.

How many employees does Service First Mortgage have currently?

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As of June 2026, Service First Mortgage has approximately 231 employees across 4 continents, including North AmericaAsiaAfrica. Key team members include Chief Executive Officer: S. B.Chief Executive Officer And President: B. S.President: C. D.. Explore Service First Mortgage's employee directory with LeadIQ.

What industry does Service First Mortgage belong to?

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Service First Mortgage operates in the Financial Services industry.

What technology does Service First Mortgage use?

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Service First Mortgage's tech stack includes InstagramTikTok PixelAdobePower BIOpen GraphModernizrLinkedInKnowBe4.

What is Service First Mortgage's email format?

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Service First Mortgage's email format typically follows the pattern of FLast@servicefirstmtg.com. Find more Service First Mortgage email formats with LeadIQ.

When was Service First Mortgage founded?

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Service First Mortgage was founded in 1997.

Service First Mortgage

Financial ServicesTexas, United States201-500 Employees

Service First Mortgage (SFMC) is a mid-sized financial services company based in Plano, Texas, specializing in home lending. Since 1997, it has provided mortgage services aimed at helping people achieve homeownership, combining mortgage expertise with adaptable approaches to meet changing market conditions. The firm emphasizes speed, reliability, and practical solutions while maintaining a focus on client service. It collaborates with builders and real estate professionals to protect pipelines, improve conversions, and give families confidence to move forward with a home purchase. It describes its culture as supportive for its staff, with mentorship, training, and opportunities for career growth in a collaborative environment. In November 2025, SFMC attended the Mastermind Summit and recognized loan officer Stephanie Johnston for speaking about her journey to becoming a top-producing loan officer.

Section iconCompany Overview

Headquarters
5408 West Plano Parkway Plano, Texas 75093 United States
Website
sfmc.com
NAICS Code
52 - Finance and Insurance
Founded
1997
Employees
201-500

Section iconFunding & Financials

  • $250M$500M

    Service First Mortgage's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Service First Mortgage's revenue is estimated to be in the range of $250M$500M

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