Regional dealer network Service Motor Company operates six stores across Northcentral and Northeastern Wisconsin, presenting multiple regional touchpoints for equipment sales, service, and parts expansion opportunities.

Diversified brand portfolio The dealer carries Case IH, Case, Kubota, Skytrak, Claas, Nitro and additional brands, enabling cross-sell of tractors, telehandlers, combines and associated machinery to a broad customer base.

Growth through telehandlers Recent expansion into Manitou MLT telehandlers signals a strategic push in material handling and lifting equipment, offering upsell potential to construction, agriculture and rental customers.

Mid-market revenue With annual revenue in the $25M–$50M range and a mid-sized employee base, there is room to grow aftersales, parts, and service contracts across its six locations.

Family-owned reliability A fifth-generation, values-driven organization emphasizes honesty, dependability and customer-focused service, presenting a compelling story for long-term contract holdership and loyalty programs.