Regional Service Reach Leverage the six Wisconsin locations to offer coordinated maintenance programs, parts supply, and on site service to farmers and contractors, increasing service revenue and customer loyalty.

Telehandler Growth Capitalize on the existing MLT telehandler introduction by expanding across Stevens Point and Wausau and extending to other stores; cross sell compatible attachments and maintenance packages.

Brand Portfolio Use the diverse brand lineup including Case IH, Case, Kubota, Skytrak, Claas and Nitro to upsell parts, service, financing, and trade in options to nearby customers across agricultural and construction segments.

Market Focus Target Wisconsin farmers and contractors with tailored promotions and bundled service plans, and expand reach through digital marketing and regional advertising to grow new and repeat business.

Digital Growth Enhance online parts sales and appointment scheduling, improve digital lead capture, and optimize advertising spend using their current tech stack to grow aftermarket revenue and store traffic.