What is Service Motor Company's NAICS code?

Service Motor Company's NAICS code is 333 (Machinery Manufacturing).

Insights

Regional Dealer Network Family-owned, multi-store dealership with six locations in northcentral and northeastern Wisconsin, presenting multiple entry points for local sales outreach and cross-store promotions.

Expanded Telehandlers Recent addition of Manitou MLT telehandlers complements existing Gehl lines, creating upsell opportunities for construction and agricultural customers needing lifting equipment and material handling solutions.

Brand Portfolio Strong lineup including Case IH, Case, Kubota, Skytrak, Claas, Nitro and more enables targeted cross-sell campaigns across agriculture, construction, and lawn and garden segments.

Mid-market Focus Estimated revenue between 25 and 50 million with 51–200 employees places the company in a mid-market segment ripe for bundled equipment financing, service plans, and extended warranty packages.

Digital & Outreach Active tech stack and online advertising presence (Microsoft Advertising, The Trade Desk, Tealium, Piwik PRO) supports data-driven marketing initiatives and retargeting opportunities to nurture high-intent buyers across Wisconsin.

Similar companies to Service Motor Company

Volvo Construction Equipment
7.9K$1B - $10B
Kubota
51$1M - $10M
CLAAS
5.5K$1B - $10B
AGCO Corporation
13K$10B+
Case IH
292$100M - $250M

Service Motor Company Tech Stack

Service Motor Company uses 8 technology products and services including UserWay, Microsoft Advertising, The Trade Desk, and more. Explore Service Motor Company's tech stack below.

UserWay
Accessibility
Microsoft Advertising
Advertising
The Trade Desk
Advertising
Simpli.fi
Demand Side Platforms
Barracuda Email Protection
Email Security
Vercel
Platform As A Service
Tealium
Tag Management
Piwik PRO Core
Web Analytics

Media & News

Service Motor Company, Inc. launches MLT series of telehandlers to product lines.
Service Motor Company, a longtime Gehl dealer, has added Manitou’s MLT series of telehandlers to its product lines offered at their Steven’s Point and Wausau, WI locations.
Aug 28, 2017 | www.khl.com

Service Motor Company's Email Address Formats

Service Motor Company uses at least 4 email formats:

Service Motor Company Email Formats	Example	Percentage
First.Last@servicemotor.com	John.Doe@servicemotor.com	81%
FirstLast@servicemotor.com	JohnDoe@servicemotor.com	11%
FLast@servicemotor.com	JDoe@servicemotor.com	5%
Last@servicemotor.com	Doe@servicemotor.com	3%

Frequently Asked Questions

What is Service Motor Company's official website and social media links?

Service Motor Company's official website is servicemotor.com and has social profiles on LinkedIn.

How much revenue does Service Motor Company generate?

As of August 2026, Service Motor Company's annual revenue is estimated to be $25M - $50M.

What is Service Motor Company's SIC code and NAICS code?

Service Motor Company's SIC code is 5085 - Industrial Supplies and NAICS code is 333 - Machinery Manufacturing.

How many employees does Service Motor Company have currently?

As of August 2026, Service Motor Company has approximately 87 employees across 2 continents, including North America and Asia. Key team members include Vice President: K. L., Human Resources Manager: H. C. and Human Resources Manager: H. C. Explore Service Motor Company's employee directory with LeadIQ.

What industry does Service Motor Company belong to?

Service Motor Company operates in the Machinery Manufacturing industry.

What technology does Service Motor Company use?

Service Motor Company's tech stack includes UserWay, Microsoft Advertising, The Trade Desk, Simpli.fi, Barracuda Email Protection, Vercel, Tealium and Piwik PRO Core.

What is Service Motor Company's email format?

Service Motor Company's email format typically follows the pattern of First.Last@servicemotor.com. Find more Service Motor Company email formats with LeadIQ.

When was Service Motor Company founded?

Service Motor Company was founded in 1916.

Service Motor Company

Q: How many employees does Service Motor Company have currently?

Service Motor Company has approximately 87 employees.

Q: What technology does Service Motor Company use?

Service Motor Company's tech stack includes Priority Hints, Facebook Pixel, reCAPTCHA, Microsoft PowerPoint, WordPress.

Machinery ManufacturingWisconsin, United States51-200 Employees

Service Motor Company is a fifth-generation, family-owned machinery dealership established in 1916. Headquartered in Dale, Wisconsin, it operates six stores across northcentral and northeastern Wisconsin, with locations in Dale, Fond du Lac, Green Bay, Stevens Point, Seymour, and Wausau. The company focuses on agricultural, construction, and lawn and garden equipment, representing brands such as Case IH, Case, Kubota, Skytrak, Claas, and Nitro, to supply fleet needs and field operations. As a regional dealer, it provides equipment and related services to support customers' farming, construction, and landscaping projects. In 2017, the company expanded its offerings by adding Manitou's MLT telehandlers to its product lines for the Stevens Point and Wausau locations.