Service Motor Company Email Format

Machinery ManufacturingWisconsin, United States51-200 Employees

Service Motor Company is a fifth-generation, family-owned machinery dealership established in 1916. Headquartered in Dale, Wisconsin, it operates six stores across northcentral and northeastern Wisconsin, with locations in Dale, Fond du Lac, Green Bay, Stevens Point, Seymour, and Wausau. The company focuses on agricultural, construction, and lawn and garden equipment, representing brands such as Case IH, Case, Kubota, Skytrak, Claas, and Nitro, to supply fleet needs and field operations. As a regional dealer, it provides equipment and related services to support customers' farming, construction, and landscaping projects. In 2017, the company expanded its offerings by adding Manitou's MLT telehandlers to its product lines for the Stevens Point and Wausau locations.

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