Financing Accessibility Leverage the Auto Group's unique credit challenged financing program at 9.99% and life loan protections to upsell extended service plans, GAP, and warranty products to buyers who may not qualify for traditional financing.

Loyalty Value Promote Free Oil Changes for Life across new and used vehicle purchases to encourage repeat service visits and cross-sell maintenance packages, accessories, and tire services to existing customers.

Multi-Brand Upsell With a diverse brand lineup including Ford, Lincoln, Chevrolet, Buick, GMC, Cadillac, Fiat, Chrysler, Dodge, Jeep, and Ram, target incremental sales opportunities by offering trade-in evaluations and cross-brand vehicle recommendations to capture budget-conscious buyers.

Regional Growth As a three-location, fast-growing group in Pauls Valley and Ada, pursue expansion-related partnerships, regional fleet sales, and community dealership events to raise market share and generate high-margin service and parts revenue.

Digital Engagement Capitalize on the tech stack and online advertising presence (Amazon, Reddit, StackAdapt, Microsoft Clarity, OpenAI) to run targeted campaigns for service retention, financing promotions, and new vehicle incentives, while monitoring attribution to optimize ROI.