Luxury Niche Appeal Sethi Couture's focus on elevating everyday life with high-quality jewelry made from natural color diamonds and unique cuts positions it as a premium brand appealing to consumers seeking timeless, heirloom-quality pieces with emotional value, creating upselling opportunities within high-net-worth customer segments.

New Product Launches The recent launch of the Classic and Signature Bands catalog provides a strategic entry point for cross-selling and personalized collections, enabling sales teams to promote versatile jewelry options that cater to individual style preferences and increase average order value.

Market Positioning Operating in the luxury jewelry segment alongside brands like Cartier and Tiffany & Co., Sethi Couture can leverage its curated, contemporary design aesthetic to attract customers looking for distinctive, more accessible luxury options, expanding potential customer bases and sales channels.

Digital Engagement Utilizing advanced tech stack elements such as React, AdRoll, and catalog functionalities, Sethi Couture offers an engaging omnichannel shopping experience that can be further amplified to target high-value e-commerce consumers and build brand loyalty.

Pricing & Revenue With revenue estimates between $25M and $50M, Sethi Couture presents a lucrative growth opportunity for sales efforts focused on affluent clients, especially by emphasizing the brand’s heirloom quality and exclusive designs to justify premium pricing.