Wholesale dominance Capitalizing on their large revenue range and focus on top-selling toys, target retailers seeking high-margin, best-selling inventory and price competitiveness to drive profitability.

Direct shipping Leverage STD Direct drop shipping program to offer retailers faster, lower-cost fulfillment; a selling point for e-commerce retailers needing reliable logistics and scalability.

Retailer focus Position as a one-stop wholesale partner for adult retailers with frequent retailer communications and 80% of profits derived from top sellers; emphasize collaborations around category optimization services.

Tech enablement Utilize existing tech stack (WordPress, Klaviyo, SendGrid, PWA, PayPal, Microsoft 365) to support targeted marketing, customer segmentation, and seamless purchasing experiences for retailers and end customers.

Market credibility Highlight industry presence via StorErotica connections and partnerships with health sciences foundations; offer co-marketing and CSR-aligned campaigns to boost retailer confidence and joint initiatives.