SFIA - Sports & Fitness Industry Association Employee Directory

RetailDistrict of Columbia, United States11-50 Employees

The Sports & Fitness Industry Association (SFIA) is the leading trade association within the sports and fitness sector, representing more than 700 brands, manufacturers, retailers, and governing bodies. It provides thought leadership, advocacy, research, and membership services to support its members and promote industry growth. SFIA’s research offers comprehensive insights that help member organizations make informed decisions, while its advocacy work emphasizes the health benefits of activity and the sector’s economic impact. The organization is based in Washington, DC, and serves a broad spectrum of participants across the sports and fitness retail ecosystem, with its members collectively employing more than 375,000 people and generating about $150 billion in domestic sales.

Among recent developments, SFIA and its partners launched the Restore Play Network in 2025, an initiative aimed at restoring access to sports and physical activity in communities affected by natural disasters, public health emergencies, and other crises.

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