Insights

Partnership Growth Strong focus on builder and real estate professional partnerships creates recurring opportunities to sell customer relationship management, loan origination workflow optimization, and marketing automation solutions that help protect pipelines and improve conversion rates.

Talent Enablement A culture that emphasizes mentorship, training, and career growth signals readiness to adopt client-facing learning platforms, onboarding tools, and enablement programs that drive faster time-to-value and renewals.

Marketing Analytics A robust tech stack including Power BI, Adobe, social platforms, and security awareness tools points to opportunities for advanced analytics, marketing attribution, website optimization, and security training offerings for customer teams.

Growth Leadership Recent strategic leadership hires and recognition events reflect a growth-oriented agenda that can be leveraged with channel partnerships, co-marketing initiatives, and strategic alliance programs to accelerate market penetration.

Financial Stability Mid-market revenue scale and stable brand presence create demand for scalable mortgage tech solutions such as LOS integrations, compliance tooling, and vendor risk management, enabling cross-sell and upsell opportunities across the lender's ecosystem.

SFMC Home Lending Tech Stack

SFMC Home Lending uses 8 technology products and services including Meta, Microsoft Clarity, Linkedin Insight Tag, and more. Explore SFMC Home Lending's tech stack below.

  • Meta
    Advertising
  • Microsoft Clarity
    Analytics
  • Linkedin Insight Tag
    Analytics
  • Asana
    Issue Trackers
  • Flickity
    Javascript Libraries
  • Trello
    Project Management
  • MouseFlow
    Web Analytics
  • Formidable Forms
    Web Platform Extensions

SFMC Home Lending's Email Address Formats

SFMC Home Lending uses at least 2 format(s):
SFMC Home Lending Email FormatsExamplePercentage
FLast@servicefirstmtg.comJDoe@servicefirstmtg.com
85%
Last@servicefirstmtg.comDoe@servicefirstmtg.com
8%
LastF@servicefirstmtg.comDoeJ@servicefirstmtg.com
4%
LastFirst@servicefirstmtg.comDoeJohn@servicefirstmtg.com
3%
FLast@sfmc.comJDoe@sfmc.com
69%
First@sfmc.comJohn@sfmc.com
31%

Frequently Asked Questions

What is SFMC Home Lending's official website and social media links?

Minus sign iconPlus sign icon
SFMC Home Lending's official website is sfmc.com and has social profiles on LinkedIn.

What is SFMC Home Lending's NAICS code?

Minus sign iconPlus sign icon
SFMC Home Lending's NAICS code is 52 - Finance and Insurance.

How many employees does SFMC Home Lending have currently?

Minus sign iconPlus sign icon
As of July 2026, SFMC Home Lending has approximately 229 employees across 4 continents, including North AmericaAsiaAfrica. Key team members include Chief Executive Officer And President: B. S.President: C. D.President: M. B.. Explore SFMC Home Lending's employee directory with LeadIQ.

What industry does SFMC Home Lending belong to?

Minus sign iconPlus sign icon
SFMC Home Lending operates in the Financial Services industry.

What technology does SFMC Home Lending use?

Minus sign iconPlus sign icon
SFMC Home Lending's tech stack includes MetaMicrosoft ClarityLinkedin Insight TagAsanaFlickityTrelloMouseFlowFormidable Forms.

What is SFMC Home Lending's email format?

Minus sign iconPlus sign icon
SFMC Home Lending's email format typically follows the pattern of FLast@servicefirstmtg.com. Find more SFMC Home Lending email formats with LeadIQ.

When was SFMC Home Lending founded?

Minus sign iconPlus sign icon
SFMC Home Lending was founded in 1997.
SFMC Home Lending logo

SFMC Home Lending

Financial ServicesTexas, United States201-500 Employees

Service First Mortgage (SFMC) is a mid-sized financial services company based in Plano, Texas, specializing in home lending. Since 1997, it has provided mortgage services aimed at helping people achieve homeownership, combining mortgage expertise with adaptable approaches to meet changing market conditions. The firm emphasizes speed, reliability, and practical solutions while maintaining a focus on client service. It collaborates with builders and real estate professionals to protect pipelines, improve conversions, and give families confidence to move forward with a home purchase. It describes its culture as supportive for its staff, with mentorship, training, and opportunities for career growth in a collaborative environment. In November 2025, SFMC attended the Mastermind Summit and recognized loan officer Stephanie Johnston for speaking about her journey to becoming a top-producing loan officer.

Section iconCompany Overview

Website
sfmc.com
NAICS Code
52 - Finance and Insurance
Founded
1997
Employees
201-500

Section iconFunding & Financials

  • $250M$500M

    SFMC Home Lending's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    SFMC Home Lending's revenue is estimated to be in the range of $250M$500M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.