Insights

Niche Petroleum Focus SHALE Magazine targets the U.S. petroleum and energy market with a focus on Eagle Ford Shale and Permian Basin developments, presenting an opportunity to align sales efforts with industry insights, data services, and policy education products tailored to oil and gas professionals.

Industry Education Platform The publication’s emphasis on industry education and policy suggests potential for offering sponsored content, educational webinars, and data-driven reports to enhance readership engagement and generate recurring revenue from operators, service companies, and supplies firms.

Digital and CRM Reach With a tech stack including WordPress, Google Workspace, HubSpot, and analytics tools, there is capacity to propose CRM, marketing automation, and analytics enhancements, as well as targeted advertising solutions to improve audience segmentation and monetization.

Small to Mid Market Headcount and revenue indicate a small to mid-market publisher potential for scalable, cost-effective partnerships, such as tiered sponsorships, affiliate programs, and bundled marketing services aimed at regional oil and gas companies and service providers.

Collaborative Growth Recent news about developing tools with industry peers and startups signals openness to collaboration; this presents an opportunity to propose co-branded research, pilot programs, and technology partnerships that enhance energy delivery and consumer safety initiatives.

Similar companies to Shale Magazine

Shale Magazine Tech Stack

Shale Magazine uses 8 technology products and services including Snowplow, SOLIDWORKS, WordPress, and more. Explore Shale Magazine's tech stack below.

Shale Magazine's Email Address Formats

Shale Magazine uses at least 1 email format:
Shale Magazine Email FormatsExamplePercentage
First@shalemag.comJohn@shalemag.com
100%

Frequently Asked Questions

What is Shale Magazine's official website and social media links?

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Shale Magazine's official website is shalemag.com and has social profiles on LinkedIn.

How much revenue does Shale Magazine generate?

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As of October 2026, Shale Magazine's annual revenue is estimated to be $1M - $10M.

What is Shale Magazine's NAICS code?

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Shale Magazine's NAICS code is 515 - Broadcasting (except Internet).

How many employees does Shale Magazine have currently?

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As of October 2026, Shale Magazine has approximately 12 employees across 2 continents, including North America and Asia. Key team members include Vice President Sales: S. H. Explore Shale Magazine's employee directory with LeadIQ.

What industry does Shale Magazine belong to?

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Shale Magazine operates in the Broadcast Media Production and Distribution industry.

What technology does Shale Magazine use?

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Shale Magazine's tech stack includes Snowplow, SOLIDWORKS, WordPress, CookieYes, Google Workspace, HubSpot, Piwik and Piwik PRO Core.

What is Shale Magazine's email format?

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Shale Magazine's email format typically follows the pattern of First@shalemag.com. Find more Shale Magazine email formats with LeadIQ.

How much funding has Shale Magazine raised to date?

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As of October 2026, Shale Magazine has raised $13K in funding. The last funding round occurred on Apr 26, 2024.

When was Shale Magazine founded?

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Shale Magazine was founded in 2012.
Shale Magazine logo

Shale Magazine

Broadcast Media Production and DistributionTexas, United States11-50 Employees

SHALE Magazine is a nationwide publication in the broadcast media production and distribution sector that highlights the U.S. petroleum and energy market, with a focus on connecting regional businesses to oil and gas companies. The publication seeks to support market growth by promoting industry education and policy, and it provides insight into developments in major shale plays such as the Eagle Ford Shale and Permian Basin, along with the companies and services involved. Based in Houston, Texas, the organization positions itself as a link between industry leaders, services workers, entrepreneurs, and other market participants, aiming to facilitate opportunities and economic activity within the energy sector. The company operates from a midsized office presence and serves a national audience through its content distribution. A recent development noted is ongoing collaboration with peers and research institutions to create new tools and methods aimed at delivering clean and safe energy to customers.

Section iconCompany Overview

NAICS Code
515 - Broadcasting (except Internet)
Founded
2012
Employees
11-50

Section iconFunding & Financials

  • $13K

    Shale Magazine has raised a total of $13K of funding over 1 rounds. Their latest funding round was raised on Apr 26, 2024 as an Equity Crowdfunding.

  • $1M - $10M

    Shale Magazine's revenue is estimated to be in the range of $1M - $10M

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