Expanding Consumer Portfolio With the recent launch of Shalina Healthcare's Consumer Division, there is an emerging opportunity to target retail outlets, pharmacies, and health stores across Africa seeking quality hygiene and over-the-counter products. Leveraging their established brand presence can facilitate entry into new consumer segments.

Strategic Partnerships Partnerships like the collaboration with Watch Your Health in the UAE highlight potential for expanding distribution channels externally. Building similar alliances with healthcare providers and digital health platforms could enhance product reach and open new markets for both prescription and OTC medicines.

Targeting Malaria Initiatives Shalina's active involvement with malaria control programs, such as Ghana Health Service, positions it well to serve government and NGO contracts for malaria and infectious disease treatments. Sales opportunities exist in supplying pharmaceuticals to public health campaigns and disease prevention projects.

Focused on Affordable Access Their commitment to providing affordable healthcare across Africa, combined with sourcing from WHO-approved facilities, indicates a strong value proposition for organizations seeking cost-effective, high-quality pharmaceutical solutions, particularly in regions with budget constraints.

Technology and Digital Engagement The use of digital tools such as Facebook Pixel and SEO platforms suggests an active online marketing strategy. There is potential to enhance B2B engagement through targeted digital campaigns aimed at healthcare professionals, government buyers, and NGOs to promote product offerings and drive sales growth.