Growth potential Small IT custom software firm with under $1M revenue and recent funding of $1.7M presents an opportunity for scalable, high-margin engagements such as strategic systems integration, workflow automation, and platform modernization that leverage their System of Achievement.

Strategic differentiation Product focus on linking goals across teams and making gaps visible positions them for offerings around performance management, alignment tooling, and AI-enabled data context services to improve reliability and decision-making.

Technology footprint Tech stack includes WordPress, Shopify, Microsoft 365, and various analytics and CMS tools; potential upsell of integration services, custom plugins, and secure enterprise deployments leveraging existing platforms.

Market positioning Operating in a space with large global players, Shared Performance could win via niche, mid-market projects emphasizing speed, clarity of ownership, and measurable outcomes using their System of Achievement to differentiate from incumbents.

Expansion opportunities Headquartered in Scottsdale with global capability signals, explore partnerships or channel sales with mid-market IT consultancies, and pursue initiatives in performance management, project visibility, and AI-assisted predictability to accelerate revenue growth.