Athletic Growth Recent hiring of Matt Ball as Head Coach and Interim Director for the Girls Soccer Center of Excellence signals a strategic emphasis on athletics. This creates opportunities to secure sponsorships from sports brands, equipment and apparel suppliers, and performance analytics vendors. There are possibilities for facility naming rights, branded training facilities, and partnerships around video analysis, strength and conditioning programs, and camps. Integrating athletic fundraising with donor CRM can track gifts tied to facilities and programs.

Fundraising Expansion Appointment of Mike Maxwell as director of development indicates a focused fundraising strategy. Opportunities include deploying donor management and marketing automation to grow major gifts, annual giving, and events; leveraging the school’s digital stack (HubSpot, analytics, CRM) to nurture prospects from inquiry to commitment; creating sponsorship packages aligned with athletics, academics, and student experiences; expanding alumni engagement programs.

Global Enrollment The school draws students from many states and countries, offering a global footprint. Sales opportunities: targeted international admissions campaigns, translation/localized content, virtual tours, partnerships with international education agents, and robust lead nurturing pipelines.

Marketing Tech The current tech stack shows readiness for advanced marketing and admissions automation. There is opportunity to upsell or expand HubSpot usage for CRM, marketing automation, lead scoring, and nurture campaigns; optimize SEO and analytics with Google Search Console, GTM, and performance monitoring; leverage social channels like X for outreach and brand building; deliver personalized experiences on the site with Adobe Creative Suite assets.

Partnership Ecosystem Past collaborations with River Bend Nature Center and other local partners demonstrate a willingness to blend academics with experiential learning. This presents a path to secure naming rights, program sponsorships, and co-branded initiatives with local and national brands; explore sustainability projects, STEM lab partnerships, and athletic facilities partnerships; leverage the 250-acre campus and proximity to the Twin Cities to create internship and guest lecturer programs.