Regional Procurement Focus Target local multifamily developers, commercial builders, and new construction projects in Minnesota to establish long-term supplier partnerships. Shaughnessy Flooring offers a complete line of flooring products and installation services, enabling a single point of contact for project procurement and on-site execution.

Turnkey Installations Position the company as a turnkey flooring partner that handles both product supply and installation, reducing coordination risk for general contractors on large multifamily and commercial projects. Emphasize dependable service and timely delivery as differentiators against larger national competitors.

Digital Catalog Opportunity Enhance the online purchasing experience by expanding the current Squarespace platform into a polished, procurement-friendly catalog and quote workflow. Highlight carpet, hardwood, vinyl, and ceramic tile options to streamline specifications for procurement teams.

Mid-Market Growth With 11-50 employees and a solid 20+ year track record, target mid-market developers and contractors who prioritize reliability, flexible capacity, and personal service over scale advantages of large incumbents.

Strategic Partnerships Develop channel partnerships with local architects, designers, and construction managers to secure preferred supplier status and generate repeat business through volume pricing, bundled product lines, and value-added support such as project scheduling and post-installation service.