Growth opportunities Small team size indicates agility and potential for customized, high-touch advertising services and scalable partnerships with value-driven packages that fit a tight-budget marketing plan.

Product expansion Recent launches such as Anti-Dandruff Collection, Shea Scalp Studio, silk press line, and deodorant sticks reveal a willingness to diversify product lines; explore cross-sell of advertising services across beauty and personal care SKUs, influencer campaigns, and in-store experiential marketing.

Retail and events Active participation in events and in-store experiences suggests opportunity to offer experiential retail campaigns, pop-up activations, and POS digital integration to boost foot traffic and measurable ROAS for partner venues.

Tech enablement Ad tech stack includes DoubleClick Floodlight, Facebook Pixel, Salesforce Commerce Cloud, and Sanity.io; leverage their existing platforms for robust attribution, personalized ad creative, and data-driven performance reporting to win larger brand deals.

Strategic partnerships Collaborations with influencers and platforms like She Did That and Black-owned brands indicate receptivity to co-marketing and co-branded campaigns; propose scalable partnership packages and affiliate networks to amplify reach and drive sales growth.