Strategic Partnerships Opportunity to expand co-branded campaigns with major retailers and lifestyle brands, leveraging SheaMoisture's recent in-store concepts and collaborations to cross-promote new products such as anti-dandruff lines, scalp care offerings, and silk press lines.

In-Store Experience Leverage SheaScalp Studio and experiential retail concepts to pitch omnichannel programs, sampling, and education events for scalp health categories, driving foot traffic and data collection for retargeting via ad tech stack.

Diversity & Community Capitalize on partnerships with HBCUs and Black women-focused initiatives to offer targeted campaigns, scholarship-style sponsorships, and co-created content that resonates with core demographics and boosts brand affinity.

Product Innovation Sell opportunities around newly launched lines such as aluminum-free deodorants, anti-dandruff care, silk press products, and textured-hair education tours, positioning as launch partners for exclusive bundles and limited editions.

Digital & Data Expand programmatic and personalized advertising initiatives using existing tech stack (Adobe Experience Manager, OneTrust, New Relic, Magento) to deliver targeted ads, optimize site experiences, and offer performance-backed media buys to retailers and brands seeking measurable ROI.