Sustainable Advantage Target eco-conscious brands and print buyers by highlighting Shear Color Printing’s ongoing commitment to environmentally friendly practices and its experience scaling operations from a single press to a full-service print facility.

Scaled Capabilities Position as a partner for customers with growing print needs by underscoring the in-house capabilities: four presses, full bindery, plus prepress and design support to handle end-to-end projects.

Mid-Market Focus Target SMBs and mid-market brands in need of reliable, cost-efficient printing with scalable capacity, given Shear Color Printing’s revenue range and employee size comparable to successful mid-tier players.

Digital Maturity Leverage the current tech stack and analytics mindset to offer value-added services such as data-driven print campaigns, personalized collateral, and measurable ROI through integrated marketing and tracking solutions.

Thought Leadership Capitalize on the 2018 initiative and ongoing environmental messaging by offering competitive intelligence content, competitive benchmarking reports, and sustainability-focused print packages tailored to industry sectors seeking responsible vendors.