Shelby Deering, LLC

Writing and EditingWisconsin, United States0-1 Employees

Hello! I’m Shelby Deering, a nationally-published lifestyle writer and print + digital journalist living in Madison, Wisconsin. Over the past 20 years, 10 of which I’ve worked as a full-time freelance writer, I’ve followed my dream to do exactly what I love—creating inspiring, well-crafted service content for national magazines, regional titles, digital outlets, and trade publications.

I’ve contributed to several print titles, websites, and brand blogs, including Better Homes & Gardens, Veranda, Martha Stewart Living, Real Simple, Good Housekeeping, USA Today, TODAY.com, AARP the Magazine, Costco Connection, Domino, Parade, Travel Wisconsin, and many more. I specialize in writing:

    Decor pieces that inspire stunningly-authentic spaces
    Beautiful and immersive home tours
    Uplifting wellness articles to boost minds and spirits
    In-depth profiles of people doing amazing things
    Travel features covering my home state and beyond
    Positive and impactful human-interest stories
    Branded content that weaves together products and lifestyle ideas
    SEO articles that draw readers in and bring assigned topics to life

When I approach a piece, there’s one word that I always return to—connection. Connection to the topic I’m covering. Connection with each person I interview. And most importantly, connection to a publication’s readers.

Let’s connect today so I can start creating the best quality content for your publication. In the meantime, I invite you to view my Portfolio to get a feel for my work, meet me through my About page, and learn more about my methods through my Approach + Testimonials page.

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