Expanding Product Line The Spruce has recently expanded its product offerings into pet care collections and home paints, presenting an opportunity to cross-sell complementary items to existing customers.

Strategic Partnerships The collaboration between The Spruce and Meliorak for the Best of Green Awards indicates a focus on eco-friendly products. Sales teams can leverage such partnerships to target environmentally-conscious customers.

Industry Recognition Receiving an award for 'New Area Rug' showcases The Spruce's industry reputation and quality products. This recognition can be leveraged by sales teams to build credibility and attract new customers.

Specialized Content Guides The detailed guides published by The Spruce on hardscape materials offer an opportunity for targeted outreach to customers interested in DIY home improvement projects, paving the way for consultative selling approaches.

Tech Integration Utilizing technology such as Hotjar, DoubleClick Campaign Manager, and YouTube reflects The Spruce's emphasis on data-driven marketing. Sales professionals can leverage these tools to target and personalize outreach to a wider audience.