Boutique ADR Target the sole practitioner as a high-touch mediation and arbitration service provider, emphasizing customized processes (evaluative, facilitative, or hybrid) to fit client needs and leverage low-overhead operations.

Niche Expertise Position as a specialist for high-level discrimination, sexual harassment, and corporate wrongdoing investigations, offering independent third‑party neutrality and nuanced case evaluation to differentiate from larger firms.

Flexible Process Highlight adaptable engagement models (sole neutral or three-person panel, with caucus, shuttle diplomacy, or joint sessions) to appeal to legal teams seeking tailored dispute resolution approaches.

Low Capabilities Leverage the solo/very lean profile to target boutique corporate clients or startups seeking cost-effective ADR services, presenting competitive pricing and scalable options as revenue nears the <$1M mark.

Tech and Reach Utilize existing tech stack (WordPress site, Google Workspace, analytics) to showcase services, case studies, and credentialing; consider updates to modern tools for client onboarding and secure communications to boost credibility and lead generation.