Strategic partnerships Shell Lubricants is actively expanding its exploration and development footprint in the Gulf of Mexico, Brazil's Santos Basin, and Tanzania, indicating ongoing regional growth and potential collaboration opportunities for supply chain optimization, local content, and lubricants tailored to offshore and heavy industry operations.

Asset expansion Recent investments in Conifer and Tupinamba exploration blocks suggest heightened capital expenditure on offshore projects, presenting opportunities to offer high-performance maritime and industrial lubricants, as well as associated services like condition monitoring and inventory management.

Operational shifts Plans to close Aberdeen offices and relocate roles to London imply organizational restructuring and potential procurement realignments, opening doors for targeted outreach on global lubricants programs, logistics, and global account management.

Technology stack Shell’s use of tools like Fortinet, New Relic, CircleCI, and Oracle Eloqua points to a mature IT and marketing ecosystem; sales conversations can align with digital procurement, cybersecurity-conscious solutions, and data-driven supply chain analytics for lubricants and related services.

Financial signals Recent earnings fluctuations and earnings misses in 2025 indicate price and cost sensitivity; identify value-led offerings such as efficiency-boosting lubricants, extended-life products, and bundled maintenance services to help optimize total cost of ownership for Shell’s fleet and operations.