Expanding Wellness Initiatives Sheraton's active engagement in health-related campaigns such as Pinktober and breast cancer awareness events highlights an opportunity to propose wellness and health promotion partnerships, wellness product integrations, or sponsorships that align with their community-focused image.

Community Engagement The company's recent involvement in local traditions and charitable collaborations like partnering with Food Banking Regional Network indicates openness to community-driven initiatives, enabling sales opportunities in local event sponsorships, corporate social responsibility programs, and hospitality experience enhancements.

Luxury Family Experiences Introduction of themed family accommodations like the Family Thematic Two Bedrooms reflects a focus on family travel; this opens doors for upselling high-end family packages, exclusive activities, and personalized services to attract affluent family clients and corporate groups.

Innovation & Partnerships Sheraton's innovative initiatives such as launching the Reese's Book Club Lobby Library and themed afternoon teas suggest a willingness to collaborate with brands and cultural organizations, creating opportunities for co-branded experiences, exclusive events, and targeted marketing campaigns to differentiate their properties.

Digital & Local Focus With recent events tying into seasonal and local celebrations, alongside a robust digital presence, there is potential for tailored local experiences, digital marketing campaigns, and seasonal packages designed to attract both leisure and corporate travelers seeking authentic, locally connected stays.