Sustainability Partnership Sheraton's partnership with the Food Banking Regional Network and Egypt Food Bank showcases a commitment to sustainability. This emphasis on social responsibility could attract environmentally conscious travelers and businesses looking to align with eco-friendly brands.
Innovative Offerings Sheraton's launch of unique initiatives like Pinktober, a themed afternoon tea, and the Reese's Book Club x Sheraton Lobby Library indicate a focus on experiential offerings. Sales teams can leverage these innovative experiences to attract a diverse customer base seeking memorable and engaging stays.
Key Personnel Appointment The recent appointment of Pham Minh Anh as the Director of Sales and Marketing at Sheraton Grand Danang Resort & Convention Center signals a potential shift in sales strategies. This change in leadership could present an opportunity to introduce new sales approaches and capture untapped market segments.
Expansions and Family-Focused Services Sheraton's expansion with the introduction of Family Thematic Two Bedrooms and the hiring of Joseph Amerio as the hotel manager demonstrate a focus on family-friendly offerings. Sales representatives can leverage these expansions to target the family travel segment and promote Sheraton as a go-to destination for family vacations.
Community Engagement and Local Connection With a presence in over 70 countries, Sheraton emphasizes local connections and community engagement. This aspect can be leveraged by sales teams to appeal to travelers seeking authentic experiences and highlight Sheraton as a gateway to immersive cultural encounters, potentially increasing bookings and event bookings.