Strategic proximity Leverage the Sheraton Imperial Hotel’s location near RTP and major universities to target corporate training programs, academic partnerships, and conference collaborations that require sizable meeting space and high-capacity catering services.

Meetings and events With 24 meeting rooms and a 34,000+ square feet venue capable of hosting up to 2,000 guests, upsell long-term event contracts, wedding packages, corporate retreats, and multi-day conferences to drive higher recurring revenue.

Technology stack Highlight the hotel’s fully equipped business center and technology readiness to attract tech-focused events and affiliates; position for partnerships that require integrated solutions and seamless event tech, supported by existing tools like Salesforce and SAS.

Affiliations and growth Explore strategic partnerships with local universities and regional businesses, as well as Marriott’s global network, to secure preferred vendor status, cross-sell opportunities, and referrals for group bookings and extended-stay programs.

Financial opportunity Target mid-market corporate clients and associations given the hotel’s revenue scale and workforce size; propose bundled RFPs for block rooms, catering, and meeting services to optimize occupancy, peak-season pricing, and add-on amenities.