Strategic Location Leverage proximity to Research Triangle Park and major universities to target corporate events, conferences, and academic collaborations. Position as a convenient venue for tech partners, research symposia, and university engagement programs.

Event Capabilities Maximize the hotel's 34,000+ square feet of meeting space and 24 rooms for large conferences, weddings, and corporate events. Highlight flexible layouts and state-of-the-art business services to win corporate group bookings and extended programs.

Technology Stack Emphasize integrated technology offerings (Oracle CX, Google Analytics, OpenShift, NiFi, AWS Direct Connect) as a value add for event organizers and enterprise clients seeking seamless planning, hybrid/virtual components, and data-driven engagement.

Growth Alignment Align with Marriott’s global expansion and Bonvoy initiatives to cross-sell corporate stays, loyalty programs, and branded experiences. Target international and multi-property RFPs that favor Marriott ecosystems.

Revenue Opportunities Position as a preferred venue for associations, industry trade shows, and regional partners expanding in North Carolina. Propose bundled packages (meeting space, catering, AV, and group lodging) to increase average deal size and recurring bookings.