Niche Market Focus Shiloh Counseling specializes in individual and family therapy services within the Lubbock area, presenting an opportunity to offer tailored digital marketing, appointment booking solutions, and local outreach tools to enhance their visibility and client engagement.

Tech Stack Utilization With a modern web infrastructure built on Laravel, Bootstrap, and HTTP/3, there is potential to upsell advanced web development, cybersecurity, and cloud service enhancements to optimize their online platform and ensure data security.

Financial Scope Generating between 1 million and 10 million dollars in revenue with a relatively small team, Shiloh Counseling could be interested in scalable solutions such as client management software, telehealth platforms, or affordable staff training tools that fit their budget.

Market Competitiveness Competing with larger entities like BetterHelp and the Gottman Institute, they may seek innovative ways to differentiate through personalized marketing, community outreach programs, or niche service offerings to attract more local clients.

Growing Digital Presence Their online presence, including a dedicated website and engagement with tech stacks like Google Maps and Cloudflare, suggests an openness to digital services such as SEO optimization, reputation management, and targeted advertising campaigns to expand their client base.