Expansion Potential With recent openings beyond Detroit, such as the new Shinola Hotel in Indianapolis, there is evident growth and expansion activity, indicating potential opportunities to provide products or services that support multi-location hospitality operations.

Luxury Experience The company's focus on timeless design, craftsmanship, and upscale amenities creates openings for premium suppliers in luxury furnishings, high-end technology solutions, and bespoke guest amenities.

Event Services The hotel’s large event spaces catering to corporate and social gatherings present opportunities to offer event technology, catering, decor, and entertainment solutions tailored to high-end clientele.

Technology Integration The hotel employs advanced tracking, analytics, and website security tools, suggesting a readiness to adopt innovative tech solutions like contactless check-in, guest management systems, or digital marketing services to enhance guest experiences.

Partnership & Collaboration Strategic partnerships, such as with Sage Hospitality Group and collaborations with local artists, indicate openness to collaborative ventures in design, branding, and community engagement programs that could benefit prospective partners seeking local and authentic storytelling opportunities.