Guest Experience Transformation MotorCity Casino Hotel is investing roughly $65 million in a property-wide upgrade across hotel stays, dining, casino floor, and the loyalty program, signaling a strong appetite for guest-facing tech and service improvements. This creates opportunities to introduce hospitality tech (CRM, guest journey platforms, mobile check-in, digital signage) and integrated loyalty solutions to enhance guest engagement and spend.

Sportsbook and iGaming Expansion The launch of FanDuel Sportsbook and online slots indicates rapid expansion of digital gambling offerings. This opens opportunities to provide data analytics, marketing tech, payments integration, risk management, and fraud protection to support online and mobile wagering programs and cross-channel promotions.

Sponsorship & Partnerships Detroit City FC sponsorships and store partnerships show a willingness to engage in strategic partnerships and experiential marketing. There is potential to propose venue sponsorships, co-branded events, stadium and digital advertising, and shared promotions with local teams and entertainment properties.

Detroit Market Growth Located in Detroit with a solid revenue base and significant event activity, MotorCity Casino Hotel sits in a growth market for hospitality and entertainment. Opportunities exist to offer B2B services for corporate events, conventions, and lifestyle partnerships, as well as hospitality tech, security, energy management, and sustainability solutions.

Loyalty & CRM Modernization The multi-year loyalty and guest-experience initiative provides a strong foothold for CRM and loyalty platform sales, including data analytics, omnichannel outreach, mobile wallet integration, and personalized marketing to drive repeat visits and higher average spend.