Shoes of Prey Email Format
RetailCalifornia, United States11-50 Employees
Shoes of Prey operates as a global, multi-channel retailer that enables women to design their own shoes, addressing the desire for footwear tailored to individual preferences. Founded in 2009 by Jodie Fox, together with Mike Knapp and Michael Fox, the company is based in Santa Monica, California. Its primary customers are women seeking customized fashion footwear, and the business has earned industry recognition, including awards at the World Retail Awards in 2013 for Online Retailer of the Year and Store Design of the Year. Over its early years the company grew rapidly and attracted notable press coverage from outlets such as Good Morning America, Harper's Bazaar, Vogue, Women’s Wear Daily, and The Wall Street Journal. In 2021 Shoes of Prey announced an expansion of its facilities to China and broader Eastern Asia. The information also suggests an ambition to become a significant international retailer in the coming years.