Insights

Customer-Centric Innovation Shoes of Prey's focus on allowing women to design their own shoes presents a personalized shopping experience that can be extended into customized marketing campaigns and exclusive product offerings to enhance customer loyalty and engagement.

Strong Growth Trajectory With rapid revenue growth reaching between $100 million and $250 million and a recent expansion into China, the company is poised for international scaling, creating opportunities for collaborations, supply chain optimization, and strategic partnerships.

Premium Market Positioning Awards such as Online Retailer of the Year and Store Design of the Year alongside significant media coverage position Shoes of Prey as a premium and innovative brand, opening doors for premium marketing strategies and collaborations with luxury fashion brands.

Tech-Driven Marketing Utilizing advanced digital marketing tools like Facebook Pixel, Criteo, and Hotjar, Shoes of Prey emphasizes data-driven customer insights, providing a chance to offer targeted advertising solutions, enhanced analytics services, and personalized product recommendations.

Funding and Expansion Potential Having raised AUD$37 million and secured additional funding, along with its expansion into manufacturing and international markets, the company is open to new investment or supply chain partnership opportunities to scale operations and enhance product offerings.

Shoes of Prey Tech Stack

Shoes of Prey uses 8 technology products and services including Criteo, AdRoll, Facebook Pixel, and more. Explore Shoes of Prey's tech stack below.

  • Criteo
    Advertising
  • AdRoll
    Advertising
  • Facebook Pixel
    Analytics
  • Snowplow
    Analytics
  • Hotjar
    Analytics
  • Curalate
    Analytics
  • Webpack
    Development
  • Quantcast
    System Analytics & Monitoring

Shoes of Prey's Email Address Formats

Shoes of Prey uses at least 1 format(s):
Shoes of Prey Email FormatsExamplePercentage
First@shoesofprey.comJohn@shoesofprey.com
85%
FirstL@shoesofprey.comJohnD@shoesofprey.com
8%
First.Last@shoesofprey.comJohn.Doe@shoesofprey.com
5%
Last@shoesofprey.comDoe@shoesofprey.com
2%

Frequently Asked Questions

Where is Shoes of Prey's headquarters located?

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Shoes of Prey's main headquarters is located at 1221 2nd Street, Suite 300. The company has employees across 5 continents, including AsiaNorth AmericaEurope.

What is Shoes of Prey's official website and social media links?

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Shoes of Prey's official website is shoesofprey.com and has social profiles on LinkedInCrunchbase.

What is Shoes of Prey's NAICS code?

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Shoes of Prey's NAICS code is 44-45 - Retail Trade.

How many employees does Shoes of Prey have currently?

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As of January 2026, Shoes of Prey has approximately 49 employees across 5 continents, including AsiaNorth AmericaEurope. Key team members include Customer Happiness: D. D.. Explore Shoes of Prey's employee directory with LeadIQ.

What industry does Shoes of Prey belong to?

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Shoes of Prey operates in the Retail industry.

What technology does Shoes of Prey use?

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Shoes of Prey's tech stack includes CriteoAdRollFacebook PixelSnowplowHotjarCuralateWebpackQuantcast.

What is Shoes of Prey's email format?

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Shoes of Prey's email format typically follows the pattern of First@shoesofprey.com. Find more Shoes of Prey email formats with LeadIQ.

How much funding has Shoes of Prey raised to date?

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As of January 2026, Shoes of Prey has raised $45M in funding. .

When was Shoes of Prey founded?

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Shoes of Prey was founded in 2009.

Shoes of Prey

RetailCalifornia, United States11-50 Employees

Shoes of Prey is a global, multi-channel retail brand that enables women to design their own shoes. Founded in 2009 by Jodie Fox, Mike Knapp (ex-Google) and Michael Fox (ex-Google), the idea for Shoes of Prey was born out of a problem that Jodie was solving for herself: I can’t find exactly what I want. We’re now on a mission to revolutionize retail. Our goal is to be the world’s most customer-centric fashion brand by giving customers exactly what they want.

You’ll be working with a motivated and talented team that is a great culture to be a part of – we eat lunch together, have regular company events and we can guarantee that it’s a fun and vibrant place to be. Our core values are to passionately create happiness; communicate thoughtfully and constructively; and to make a big impact. 

Shoes of Prey has grown rapidly over 5 years and has won a number of awards including Online Retailer of the Year and Store Design of the Year at the World Retail Awards in Paris 2013. We’ve secured a lot of incredible press over the years including Good Morning America, Harpers Bazaar, Vogue, Women’s Wear Daily, Wall Street Journal and many, many more.

We’re on track to become a significant international retailer over the next 5 years and are hunting for people as ambitious as we are to join the team.

Section iconCompany Overview

Headquarters
1221 2nd Street, Suite 300
NAICS Code
44-45 - Retail Trade
Founded
2009
Employees
11-50

Section iconFunding & Financials

  • $45M

    Shoes of Prey has raised a total of $45M of funding over 2 rounds. .

  • $100M$250M

    Shoes of Prey's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $45M

    Shoes of Prey has raised a total of $45M of funding over 2 rounds. .

  • $100M$250M

    Shoes of Prey's revenue is estimated to be in the range of $100M$250M

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