Insights

Global expansion Shoes of Prey has demonstrated rapid growth and international expansion, including facility expansion to China and beyond, indicating a readiness to partner with suppliers, logistics providers, and regional marketing agencies to scale distribution and improve cross-border sales.

Customizable offering The core value proposition of enabling customers to design their own shoes creates opportunities for B2B collaborations with adaptive manufacturing partners, fabric suppliers, and design-tech vendors to broaden customization capabilities and shorten time-to-market.

Multi-channel reach As a global multi-channel retailer with press visibility and awards, there is potential to partner on jointly branded campaigns, influencer initiatives, and cross-promotions with fashion media, tech platforms, and e-commerce marketplaces to boost customer acquisition.

Financial scale With substantial revenue and a $26M funding base, there may be avenues for strategic partnerships, co-investment in platform enhancements, or licensing/licensing-like arrangements to accelerate tech stack upgrades and inventory optimization.

Tech ecosystem The existing tech stack including ad tech and analytics tools signals openness to data-driven external partnerships for analytics, attribution modeling, and personalized marketing solutions to improve ROI and expand international performance marketing.

Shoes of Prey Tech Stack

Shoes of Prey uses 8 technology products and services including AdRoll, AppNexus, Hotjar, and more. Explore Shoes of Prey's tech stack below.

  • AdRoll
    Advertising
  • AppNexus
    Advertising
  • Hotjar
    Analytics
  • Quantcast Measure
    Analytics
  • Snowplow
    Analytics
  • Webpack
    Development
  • Font Awesome
    Font Scripts
  • Quantcast
    System Analytics & Monitoring

Shoes of Prey's Email Address Formats

Shoes of Prey uses at least 1 format(s):
Shoes of Prey Email FormatsExamplePercentage
First@shoesofprey.comJohn@shoesofprey.com
85%
FirstL@shoesofprey.comJohnD@shoesofprey.com
8%
First.Last@shoesofprey.comJohn.Doe@shoesofprey.com
5%
Last@shoesofprey.comDoe@shoesofprey.com
2%

Frequently Asked Questions

What is Shoes of Prey's official website and social media links?

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Shoes of Prey's official website is shoesofprey.com and has social profiles on LinkedInCrunchbase.

How much revenue does Shoes of Prey generate?

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As of August 2026, Shoes of Prey's annual revenue is estimated to be $100M - $250M.

What is Shoes of Prey's NAICS code?

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Shoes of Prey's NAICS code is 44-45 - Retail Trade.

How many employees does Shoes of Prey have currently?

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As of August 2026, Shoes of Prey has approximately 50 employees across 5 continents, including AsiaNorth AmericaEurope. Key team members include Technical Director Of Footwear: R. S.Pdg: L. P.Customer Happiness: D. D.. Explore Shoes of Prey's employee directory with LeadIQ.

What industry does Shoes of Prey belong to?

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Shoes of Prey operates in the Retail industry.

What technology does Shoes of Prey use?

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Shoes of Prey's tech stack includes AdRollAppNexusHotjarQuantcast MeasureSnowplowWebpackFont AwesomeQuantcast.

What is Shoes of Prey's email format?

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Shoes of Prey's email format typically follows the pattern of First@shoesofprey.com. Find more Shoes of Prey email formats with LeadIQ.

How much funding has Shoes of Prey raised to date?

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As of August 2026, Shoes of Prey has raised $26M in funding. The last funding round occurred on May 21, 2018.

When was Shoes of Prey founded?

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Shoes of Prey was founded in 2009.
Shoes of Prey logo

Shoes of Prey

RetailCalifornia, United States11-50 Employees

Shoes of Prey operates as a global, multi-channel retailer that enables women to design their own shoes, addressing the desire for footwear tailored to individual preferences. Founded in 2009 by Jodie Fox, together with Mike Knapp and Michael Fox, the company is based in Santa Monica, California. Its primary customers are women seeking customized fashion footwear, and the business has earned industry recognition, including awards at the World Retail Awards in 2013 for Online Retailer of the Year and Store Design of the Year. 

Over its early years the company grew rapidly and attracted notable press coverage from outlets such as Good Morning America, Harper's Bazaar, Vogue, Women’s Wear Daily, and The Wall Street Journal. In 2021 Shoes of Prey announced an expansion of its facilities to China and broader Eastern Asia. The information also suggests an ambition to become a significant international retailer in the coming years.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
2009
Employees
11-50

Section iconFunding & Financials

  • $26M

    Shoes of Prey has raised a total of $26M of funding over 6 rounds. Their latest funding round was raised on May 21, 2018as a series_unknown.

  • $100M - $250M

    Shoes of Prey's revenue is estimated to be in the range of $100M - $250M

Section iconFunding & Financials

  • $26M

    Shoes of Prey has raised a total of $26M of funding over 6 rounds. Their latest funding round was raised on May 21, 2018as a series_unknown.

  • $100M - $250M

    Shoes of Prey's revenue is estimated to be in the range of $100M - $250M

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