Shopin Email Format
RetailNew York, United States11-50 Employees
Shopin aims to create a universal shopper profile that retailers can access to tailor product recommendations, streamline transactions, and offer more valuable rewards to customers who share their data. It emphasizes consumer data ownership and control, using blockchain and artificial intelligence to enable data to be shared selectively and securely. By enabling retailer collaboration and richer consumer signals, the company seeks to help retailers compete with larger platforms and support a more sustainable retail economy. The model centers on preferences and purchase histories that shoppers fully own and can decide how to share. Based in New York City, Shopin operates in the retail technology space, serving retailers and brands seeking data-driven insights and personalized experiences. A notable development in its recent activity is a 2021 partnership with OKS Group, aimed at enabling New Yorkers to shop local from home.