Agile Boutique Size ShopPR operates as a small to mid-sized agency with 11-50 employees, allowing it to offer personalized, high-touch services while maintaining flexibility to scale campaigns, making it an ideal partner for brands seeking customized communication solutions.

Broad Technological Platform Utilizing a diverse tech stack including Squarespace, Google Analytics, and MySQL indicates an openness to leverage digital tools for data-driven marketing strategies, presenting opportunities to offer advanced analytics or custom digital solutions.

Global-Local Blend With a focus on both global communications and local retail activation, ShopPR caters to brands aiming for integrated campaigns across different markets, suggesting potential for expanding services into international markets or regional retail promotions.

Revenue Growth Potential Operating within a revenue range of 1 to 10 million dollars, ShopPR shows significant room for growth and could benefit from partnerships providing strategic expansion or scaling marketing capabilities in line with increasing client demands.

Collaborative Parent Support Being anchored by the Lippe Taylor Group offers ShopPR access to larger agency resources and expertise, which can be leveraged to offer comprehensive, multi-layered campaigns for clients seeking extensive media coverage and influencer engagement.