Renewal program Explore opportunities to upsell Shopsmith Total Machine Renewal Program to current and past customers, emphasizing extended equipment life, warranty-like benefits, and predictable maintenance costs for the Mark V and Mark 7 users.

Mid-market growth Target woodworking hobbyists and small shops seeking space-efficient, multi-tool solutions; position the Mark 7 as a compact, cost-saving upgrade that replaces multiple standalone tools, appealing to customers upgrading from basic setups.

Financing potential Leverage the $10M-$25M revenue band to propose bundled financing or rental options for shops expanding or modernizing, including cross-sell of accessories, parts, and service plans to smooth cash flow for small- to mid-sized buyers.

Service-led differentiation Offer proactive maintenance and part availability programs, given the longevity of Mark V and Mark 7 units, to reduce downtime for makers and shops, turning service contracts into a primary sales lever.

Channel partnerships Leverage proximity to similar players (e.g., Woodcraft, Grizzly) and the Wix/WordPress/WooCommerce tech stack to co-market partnerships, demo programs, and online promotions that drive traffic to Shopsmith’s renewal and upgrade offers.