Strong Industry Presence With over 30 years of experience in hair and beauty software, Shortcuts Software is an established industry leader serving a broad range of salon businesses in Australia, providing a stable platform for upselling integrated solutions and premium features.

Ongoing Innovation Recent product enhancements, including Pre-Arrival Email Forms and Cloud Reporting, demonstrate Shortcuts' commitment to evolving its software to meet modern salon operational needs, offering opportunities to promote advanced integrations and data analytics tools.

Strategic Partnerships Collaborations with companies like bgXme highlight Shortcuts' focus on expanding its marketplace and booking capabilities, creating avenues to bundle complementary digital services and enhance end-user engagement.

Growing Market Reach The company's revenue between 10M and 25M combined with a relatively small team suggests room for growth through targeted marketing, cross-selling, and expanding into new regions or service segments within the salon industry.

Technological Focus Utilizing a diverse tech stack including cloud solutions, social media integration, and customer engagement tools, Shortcuts is well-positioned to adopt and recommend new SaaS offerings, integrations, and subscription-based services to their existing customer base.