Niche Market Focus Target high-end residential and small-to-mid sized commercial projects in St. Louis that seek custom, high-quality furniture solutions, leveraging Shubert Design Furniture’s craft-focused offering and personalized design services.

Local Custom Expertise Position as a local, design-forward partner for architects, interior designers, and boutique hotels in need of custom dining, living, and office furniture, emphasizing customization options, fabric/leather sourcing, and finish selections.

Digital Presence Optimization Enhance online visibility and lead capture through a polished portfolio, case studies, and design inspiration on WordPress, paired with strategic CTAs to convert site visitors into RFPs for Custom Design projects.

Mid-Market Growth Leverage revenue positioning and competitive pricing to target mid-market hospitality, corporate workspace, and higher-end multifamily developments that require scalable custom solutions.

Partnership-first Outreach Develop proactive outreach to furniture distributors, specifiers, and design firms, offering co-branded marketing, design consultations, and flexible lead-time and warranty programs to differentiate from larger competitors.