Insights

Customization Flexibility Shuup offers a highly customizable, self-hosted platform that allows businesses to develop tailored e-commerce solutions with source code access, presenting opportunities to target companies seeking bespoke marketplace solutions without the high cost of custom development.

Integration Capabilities Recent integrations with MailChimp and HubSpot demonstrate Shuup's focus on connecting with leading marketing and email management tools, opening avenues to engage clients who need seamless CRM and marketing automation in their e-commerce platforms.

Market Positioning Operating within a competitive landscape alongside platforms like PrestaShop, Wix, and Shopify, Shuup can differentiate itself by emphasizing its open-source, flexible architecture and cost-effective deployment for small to medium-sized businesses.

Growth Potential With a revenue range of one to ten million dollars and a lean team, there is significant potential to scale customer acquisition by targeting niche markets or industries that require customizable marketplace solutions, especially among startups and mid-sized enterprises.

Technology Utilization Utilizing a diverse tech stack including analytics, hosting, and communication tools positions Shuup to appeal to technology-savvy clients looking for robust, integrated e-commerce ecosystems that can be tailored to their specific needs.

Shuup Tech Stack

Shuup uses 8 technology products and services including Hotjar, oEmbed, Amazon, and more. Explore Shuup's tech stack below.

  • Hotjar
    Analytics
  • oEmbed
    Dev Tools
  • Amazon
    E-commerce
  • Microsoft 365
    Email
  • Chart.js
    Javascript Graphics
  • Select2
    Javascript Libraries
  • Heap
    Mobile Analytics
  • Sumo
    Widgets

Shuup's Email Address Formats

Shuup uses at least 1 format(s):
Shuup Email FormatsExamplePercentage
First@shuup.comJohn@shuup.com
50%
First@shuup.comJohn@shuup.com
50%

Frequently Asked Questions

Where is Shuup's headquarters located?

Minus sign iconPlus sign icon
Shuup's main headquarters is located at Vancouver, British Columbia Canada. The company has employees across 2 continents, including North AmericaAsia.

What is Shuup's official website and social media links?

Minus sign iconPlus sign icon
Shuup's official website is shuup.com and has social profiles on LinkedInCrunchbase.

What is Shuup's SIC code NAICS code?

Minus sign iconPlus sign icon
Shuup's SIC code is 5045 - Computers and Computer Peripheral Equipment and Software NAICS code is 5112 - Software Publishers.

How many employees does Shuup have currently?

Minus sign iconPlus sign icon
As of February 2026, Shuup has approximately 4 employees across 2 continents, including North AmericaAsia. Key team members include Marketing Director: M. F.Developer: W. G.. Explore Shuup's employee directory with LeadIQ.

What industry does Shuup belong to?

Minus sign iconPlus sign icon
Shuup operates in the Software Development industry.

What technology does Shuup use?

Minus sign iconPlus sign icon
Shuup's tech stack includes HotjaroEmbedAmazonMicrosoft 365Chart.jsSelect2HeapSumo.

What is Shuup's email format?

Minus sign iconPlus sign icon
Shuup's email format typically follows the pattern of First@shuup.com. Find more Shuup email formats with LeadIQ.

When was Shuup founded?

Minus sign iconPlus sign icon
Shuup was founded in 2014.

Shuup

Software DevelopmentBritish Columbia, Canada2-10 Employees

Shuup is a customizable, self-hosted multi-vendor e-commerce platform for products, services, and digital goods. Develop any feature or integration you can dream of with Shuup’s open code and development services.

Build your own custom, self-hosted marketplace.

Setup a custom marketplace just for your business idea. Shuup gives you source code access that you can self-host and develop at a fraction of the cost of a custom-build. On any scale.

Section iconCompany Overview

Headquarters
Vancouver, British Columbia Canada
Website
shuup.com
SIC Code
5045 - Computers and Computer Peripheral Equipment and Software
NAICS Code
5112 - Software Publishers
Founded
2014
Employees
2-10

Section iconFunding & Financials

  • $1M$10M

    Shuup's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Shuup's revenue is estimated to be in the range of $1M$10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.