Insights

Customizable Platform Shuup offers a highly customizable, self-hosted e-commerce platform, presenting an opportunity to target clients seeking tailored marketplace solutions that can be developed at a lower cost compared to full custom builds.

Expansion Potential With ongoing integrations such as MailChimp and HubSpot, Shuup demonstrates adaptability and growth potential, making it appealing to businesses wanting to enhance their marketing and email campaign capabilities within their e-commerce infrastructure.

Market Positioning Operating in a competitive landscape with companies like Shopify and BigCommerce, Shuup can differentiate itself by emphasizing its open-source flexibility and affordable self-hosting options to attract small to medium-sized businesses.

Revenue Range Generating between one to ten million dollars in revenue, Shuup shows it is an established player with significant room for growth, especially by expanding its customer base through targeted outreach to similar companies in the e-commerce software space.

Technology Integrations Utilizing a variety of well-known tools such as Amazon, Microsoft 365, and Heap, Shuup demonstrates a robust tech stack that appeals to technology-savvy clients looking for reliable, integrated e-commerce solutions, presenting a sales opportunity for offering complementary services or upgrades.

Shuup Tech Stack

Shuup uses 8 technology products and services including Hotjar, oEmbed, Amazon, and more. Explore Shuup's tech stack below.

  • Hotjar
    Analytics
  • oEmbed
    Dev Tools
  • Amazon
    E-commerce
  • Microsoft 365
    Email
  • Chart.js
    Javascript Graphics
  • Select2
    Javascript Libraries
  • Heap
    Mobile Analytics
  • Sumo
    Widgets

Shuup's Email Address Formats

Shuup uses at least 1 format(s):
Shuup Email FormatsExamplePercentage
First@shuup.comJohn@shuup.com
50%
First@shuup.comJohn@shuup.com
50%

Frequently Asked Questions

What is Shuup's official website and social media links?

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Shuup's official website is shuup.com and has social profiles on LinkedInCrunchbase.

What is Shuup's SIC code NAICS code?

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Shuup's SIC code is 5045 - Computers and Computer Peripheral Equipment and Software NAICS code is 5112 - Software Publishers.

How many employees does Shuup have currently?

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As of December 2025, Shuup has approximately 4 employees across 2 continents, including North AmericaAsia. Key team members include Marketing Director: M. F.Developer: W. G.. Explore Shuup's employee directory with LeadIQ.

What industry does Shuup belong to?

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Shuup operates in the Software Development industry.

What technology does Shuup use?

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Shuup's tech stack includes HotjaroEmbedAmazonMicrosoft 365Chart.jsSelect2HeapSumo.

What is Shuup's email format?

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Shuup's email format typically follows the pattern of First@shuup.com. Find more Shuup email formats with LeadIQ.

When was Shuup founded?

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Shuup was founded in 2014.

Shuup

Software DevelopmentBritish Columbia, Canada2-10 Employees

Shuup is a customizable, self-hosted multi-vendor e-commerce platform for products, services, and digital goods. Develop any feature or integration you can dream of with Shuup’s open code and development services.

Build your own custom, self-hosted marketplace.

Setup a custom marketplace just for your business idea. Shuup gives you source code access that you can self-host and develop at a fraction of the cost of a custom-build. On any scale.

Section iconCompany Overview

Website
shuup.com
SIC Code
5045 - Computers and Computer Peripheral Equipment and Software
NAICS Code
5112 - Software Publishers
Founded
2014
Employees
2-10

Section iconFunding & Financials

  • $1M$10M

    Shuup's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Shuup's revenue is estimated to be in the range of $1M$10M

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