Insights

Flexible Customization Shuup offers a highly customizable, open-source platform for building self-hosted multi-vendor marketplaces, appealing to businesses seeking tailored e-commerce solutions without the high costs of custom development.

Integration Capabilities Recent integrations with MailChimp and HubSpot indicate Shuup's focus on enhancing marketing and email campaign functionalities, presenting opportunities to upsell advanced marketing automation tools.

Growth Potential With a revenue range of 1 to 10 million dollars and a small team, Shuup is in a growth phase, making it a prime candidate for strategic partnerships or sales of complementary add-on services to expand their ecosystem.

Market Positioning Operating in a competitive landscape alongside established platforms like Shopify and Wix, Shuup’s open-source flexibility could attract small to medium enterprises looking for cost-effective, customizable marketplace solutions.

Technology Focus Utilizing a broad tech stack including Amazon, Microsoft 365, and analytics tools, Shuup is well-positioned to appeal to tech-savvy clients seeking robust, integrated e-commerce ecosystems.

Shuup Tech Stack

Shuup uses 8 technology products and services including Hotjar, oEmbed, Amazon, and more. Explore Shuup's tech stack below.

  • Hotjar
    Analytics
  • oEmbed
    Dev Tools
  • Amazon
    E-commerce
  • Microsoft 365
    Email
  • Chart.js
    Javascript Graphics
  • Select2
    Javascript Libraries
  • Heap
    Mobile Analytics
  • Sumo
    Widgets

Shuup's Email Address Formats

Shuup uses at least 1 format(s):
Shuup Email FormatsExamplePercentage
First@shuup.comJohn@shuup.com
50%
First@shuup.comJohn@shuup.com
50%

Frequently Asked Questions

Where is Shuup's headquarters located?

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Shuup's main headquarters is located at Vancouver, British Columbia Canada. The company has employees across 2 continents, including North AmericaAsia.

What is Shuup's official website and social media links?

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Shuup's official website is shuup.com and has social profiles on LinkedInCrunchbase.

What is Shuup's SIC code NAICS code?

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Shuup's SIC code is 5045 - Computers and Computer Peripheral Equipment and Software NAICS code is 5112 - Software Publishers.

How many employees does Shuup have currently?

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As of March 2026, Shuup has approximately 4 employees across 2 continents, including North AmericaAsia. Key team members include Marketing Director: M. F.Developer: W. G.. Explore Shuup's employee directory with LeadIQ.

What industry does Shuup belong to?

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Shuup operates in the Software Development industry.

What technology does Shuup use?

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Shuup's tech stack includes HotjaroEmbedAmazonMicrosoft 365Chart.jsSelect2HeapSumo.

What is Shuup's email format?

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Shuup's email format typically follows the pattern of First@shuup.com. Find more Shuup email formats with LeadIQ.

When was Shuup founded?

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Shuup was founded in 2014.

Shuup

Software DevelopmentBritish Columbia, Canada2-10 Employees

Shuup is a customizable, self-hosted multi-vendor e-commerce platform for products, services, and digital goods. Develop any feature or integration you can dream of with Shuup’s open code and development services.

Build your own custom, self-hosted marketplace.

Setup a custom marketplace just for your business idea. Shuup gives you source code access that you can self-host and develop at a fraction of the cost of a custom-build. On any scale.

Section iconCompany Overview

Headquarters
Vancouver, British Columbia Canada
Website
shuup.com
SIC Code
5045 - Computers and Computer Peripheral Equipment and Software
NAICS Code
5112 - Software Publishers
Founded
2014
Employees
2-10

Section iconFunding & Financials

  • $1M$10M

    Shuup's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Shuup's revenue is estimated to be in the range of $1M$10M

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