Inclusive Advertising Award Sid Lee won the 2024 Inclusivity, Diversity, and Equity in Advertising (IDEA) Competition for its work with RONA. Leveraging this recognition, Sid Lee can approach other diversity-focused brands looking to enhance their advertising strategies.

Strategic Talent Recruitment Recent hires of top executives like Zemina Moosa and Melissa Cabral position Sid Lee as an attractive employer with a strong leadership team. This can be highlighted to potential clients looking to partner with innovative and creative agencies that attract top industry talent.

Virtual Store Launch The launch of the virtual store showcases Sid Lee's commitment to innovation and technology-driven experiences. This can serve as a conversation starter with e-commerce companies or traditional retailers looking to enhance their online presence with creative solutions.

Creative Campaign Success The success of campaigns like 'Bucket Bangers' demonstrates Sid Lee's ability to create engaging and culturally relevant content. This success story can be used to pitch to brands seeking unique and attention-grabbing marketing campaigns that resonate with their target audience.

Global Creative Leadership With the appointment of Kristian Manchester as the global chief creative officer, Sid Lee solidified its creative leadership. This can be leveraged to engage multinational companies seeking out-of-the-box creative strategies to differentiate themselves in the market.