Inclusive Advertising Recognition Sid Lee, Inc. was recognized for inclusivity, diversity, and equity in advertising, presenting an opportunity to leverage this recognition to attract clients looking for progressive, socially conscious marketing partners.

New Leadership Hires The recent appointments of Zemina Moosa as president of the Toronto office, Geneviève Boulanger as president of the Montreal office, and Melissa Cabral as VP, head of strategy in the American offices signal potential new client connections and fresh business perspectives to tap into.

Global Chief Creative Officer Appointment With the hiring of Kristian Manchester as the global chief creative officer, Sid Lee demonstrates a commitment to innovative and strategic creativity, positioning the company as an appealing choice for brands seeking fresh, cutting-edge marketing campaigns.

Virtual Store Launch The launch of the virtual store showcases Sid Lee's capabilities in creating immersive brand experiences, presenting an opportunity to pitch similar virtual platforms to clients aiming to enhance their online presence and engage customers in unique ways.

Unique Marketing Initiatives The launch of Bucket Bangers, a playlist featuring songs mentioning KFC, along with an accompanying street marketing campaign, demonstrates Sid Lee's creativity and ability to generate buzz for clients, offering a chance to propose unconventional marketing campaigns to potential clients seeking fresh approaches.