Award Momentum Leverage recent World Beer Cup silver medal and Great American Beer Festival gold to pitch distribution partners and retailers highlighting award-winning credentials and consumer credibility to accelerate shelf talk and in-store promotions.

Brewery Prestige Position Side Project as a premium, craft-focused partner with a 100% barrel-aged program to premium retailers, specialty pubs, and terroir-driven markets that value limited releases, storytelling, and experiential marketing.

Growth Ready Target markets with mid-sized craft portfolios and strong growth potential (given revenue in the 1–10M range and similar peers) for wholesale expansion, co-pack opportunities, and regional distribution deals that can scale with production.

Event Pipeline Capitalize on high-touch event exposure (Zwanze host, Sleepin’ In Tour, Dads & Dogs, and 10Best nominations) to secure sponsorships, pop-up collaborations, and limited-run launches with on-site tasting rooms to drive direct-to-consumer and on-premise partnerships.

Digital Enablement Utilize existing tech stack (Shopify, cart functionality, Facebook Pixel, S3) to optimize e-commerce, loyalty programs, and targeted campaigns for retailers and consumers, while building co-marketing assets for distributor-led promotions.