Strong Industry Presence Side Project Brewing has gained recognition through awards and event participation, such as winning a gold medal at the Great American Beer Festival, indicating a reputable brand that appeals to connoisseurs and festival attendees, providing opportunities for targeted premium product sales.

Diverse Product Line The company's focus on barrel-aged beers, including innovative releases like rye barrel-aged Imperial Stout, suggests potential for upselling and cross-selling to craft beer enthusiasts seeking unique and high-quality artisanal brews.

Community Engagement Hosting community events such as Dads & Dogs and summer concerts positions Side Project Brewing as a community-centric brand, creating rapport with local customers and opening avenues for collaborative marketing or exclusive event packages targeting local businesses and organizations.

Expanding Food & Beverage Offerings The launch of a new food program alongside a curated beer selection presents sales expansion opportunities through food pairings, catering to customers seeking complete dining experiences or event catering for private parties and corporate events.

Digital and E-Commerce Strategy Utilization of modern tech stacks such as Google Analytics, Ecwid, and AWS enhances their online presence, making it easier to identify customer preferences and facilitate direct sales, offering sales teams potential to develop targeted digital marketing campaigns to increase online orders and merchandise sales.