SIDFACTOR Employee Directory

Design ServicesColorado, United States11-50 Employees

SIDFACTOR operates as a fractional product department for consumer brands, providing strategy, design, development, and supply capabilities as an integrated partner. The arrangement aims to deliver the output of a full in-house product organization without the overhead of maintaining one internally. The company uses a four-phase process—Discovery, Mapping, Illuminate, Future—and a trademarked Vibe&Vision brief to convert ambiguous market signals into actionable product roadmaps. Clients work with senior leadership from day one, leveraging a sourcing network accumulated over 25 years and a single accountable partner who shepherds projects from concept through FOB.

Based in Boulder, Colorado, SIDFACTOR was founded in 2001 by Eric Lyon and Jason Olden in the same region and emerged from the technical Outdoor Industry. The firm serves brands across outdoor, apparel, footwear, hardgoods, and lifestyle segments, with engagements for more than 85 brands such as Warroad, Danner, Eagle Creek, Yeti Cycles, and Enve. Its scope includes strategy through supply, reflecting a design services perspective within the broader consumer product development ecosystem. The company has been featured in outlets including Outside, National Geographic, Vogue, and The New York Times.

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