Insights

Growing Market Presence Sierra is experiencing expansion through both rapidly growing store locations and an active e-commerce platform, providing multiple channels to reach outdoors enthusiasts and active lifestyle consumers.

Strong Customer Savings The company's emphasis on offering top-tier brands at 20% to 60% below department store prices positions it as a value-driven destination, appealing to cost-conscious shoppers seeking quality outdoor gear.

Digital Engagement Opportunities Utilizing advanced marketing technologies such as Google Ads, Adobe Tag Manager, and Tealium indicates a focus on data-driven advertising, presenting opportunities to further optimize targeted campaigns and increase online sales.

Financial Performance With revenue estimated between $500 million and one billion, Sierra demonstrates solid financial stability and growth potential, making it an attractive partner for brands looking to expand their outdoor and active gear offerings.

Market Trend Alignment The company's focus on outdoor and active lifestyle products aligns well with current consumer trends emphasizing health, wellness, and outdoor recreation, providing a strategic pathway for introducing new product lines or exclusive brands.

Similar companies to Sierra Trading Post

Sierra Trading Post Tech Stack

Sierra Trading Post uses 8 technology products and services including Google Ads Conversion Tracking, Chartbeat, Adobe Experience Manager, and more. Explore Sierra Trading Post's tech stack below.

  • Google Ads Conversion Tracking
    Analytics
  • Chartbeat
    Analytics
  • Adobe Experience Manager
    Content Management System
  • Cart Functionality
    E-commerce
  • RequireJS
    Javascript Frameworks
  • HSTS
    Security
  • Microsoft ASP.NET
    Web Frameworks
  • prettyPhoto
    Web Tools And Plugins

Media & News

Sierra Trading Post's Email Address Formats

Sierra Trading Post uses at least 2 format(s):
Sierra Trading Post Email FormatsExamplePercentage
FLast@sierratradingpost.comJDoe@sierratradingpost.com
91%
FirstLast@sierratradingpost.comJohnDoe@sierratradingpost.com
4%
First.Last@sierratradingpost.comJohn.Doe@sierratradingpost.com
3%
F.Last@sierratradingpost.comJ.Doe@sierratradingpost.com
2%
First.Last@sierra.comJohn.Doe@sierra.com
80%
FLast@sierra.comJDoe@sierra.com
10%
First@sierra.comJohn@sierra.com
5%
Last@sierra.comDoe@sierra.com
5%

Frequently Asked Questions

Where is Sierra Trading Post's headquarters located?

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Sierra Trading Post's main headquarters is located at 5025 Campstool Road Cheyenne, Wyoming 82007 United States. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is Sierra Trading Post's phone number?

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You can contact Sierra Trading Post's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Sierra Trading Post's stock symbol?

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Sierra Trading Post is a publicly traded company; the company's stock symbol is BSRR.

What is Sierra Trading Post's official website and social media links?

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Sierra Trading Post's official website is sierra.com and has social profiles on LinkedIn.

What is Sierra Trading Post's NAICS code?

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Sierra Trading Post's NAICS code is 44-45 - Retail Trade.

How many employees does Sierra Trading Post have currently?

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As of June 2026, Sierra Trading Post has approximately 1.7K employees across 6 continents, including North AmericaAsiaEurope. Key team members include Ceo: B. C.Chief Information Officer: M. F.Chief Financial Officer: M. T.. Explore Sierra Trading Post's employee directory with LeadIQ.

What industry does Sierra Trading Post belong to?

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Sierra Trading Post operates in the Retail industry.

What technology does Sierra Trading Post use?

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Sierra Trading Post's tech stack includes Google Ads Conversion TrackingChartbeatAdobe Experience ManagerCart FunctionalityRequireJSHSTSMicrosoft ASP.NETprettyPhoto.

What is Sierra Trading Post's email format?

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Sierra Trading Post's email format typically follows the pattern of FLast@sierratradingpost.com. Find more Sierra Trading Post email formats with LeadIQ.

When was Sierra Trading Post founded?

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Sierra Trading Post was founded in 1986.

Sierra Trading Post

RetailWyoming, United States1001-5000 Employees

At Sierra, we’re pretty into the outside and want to help other people get out there, too. Walking your dog, trying out hiking, mastering child’s pose, taking up running – however you get moving, our stores and website are a go-to destination to grab the gear you need. Sierra is part of the T.J.Maxx family, which means our buyers are always on the lookout for epic brands at teeny, tiny prices. We pass those savings on to our customers so they can score top-of-the-line finds for generally 20% to 60% less than department and specialty store prices.* Between Sierra.com and our rapidly growing number of stores, it’s an exciting time to join team Sierra. If you’re an outside person, thrive in fast-paced environment, work well with a team, and appreciate a good dog picture, this is the place for you!

Section iconCompany Overview

Headquarters
5025 Campstool Road Cheyenne, Wyoming 82007 United States
Phone number
Website
sierra.com
Stock Symbol
BSRR
NAICS Code
44-45 - Retail Trade
Founded
1986
Employees
1001-5000

Section iconFunding & Financials

  • $500M$1B

    Sierra Trading Post's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    Sierra Trading Post's revenue is estimated to be in the range of $500M$1B

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