Insights

Rapid Expansion Sierra Trading Post is actively opening new stores across various U.S. locations including Texas, South Carolina, California, Indiana, and Kansas, indicating a strong growth trajectory and increasing physical presence that presents numerous in-store sales opportunities.

Diverse Customer Base With an extensive product offering in outdoor gear and apparel at discounted prices, Sierra appeals to outdoor enthusiasts and budget-conscious shoppers, providing a broad target audience for cross-selling and promotional campaigns.

Digital Engagement The company's investment in a robust tech stack including Adobe Experience Manager and Google Ads Conversion Tracking suggests an emphasis on digital marketing and personalized customer engagement, opening avenues for targeted online sales campaigns.

Financial Potential Generating revenue between 100 million and one billion dollars with a sizable workforce, Sierra presents significant sales opportunities both online and in-store, especially through its off-price outdoor retail model appealing to value-driven consumers.

Competitive Positioning As part of the TJ Maxx family and comparable to other off-price retailers like Ocean State Job Lot and Nordstrom Rack, Sierra's strategic positioning in the retail space provides multiple cross-promotional and partnership opportunities to reach shared customer segments.

Similar companies to Sierra

Sierra Tech Stack

Sierra uses 8 technology products and services including Google Conversion Tracking, Google Ads Conversion Tracking, Adobe CQ5, and more. Explore Sierra's tech stack below.

  • Google Conversion Tracking
    Advertising Networks
  • Google Ads Conversion Tracking
    Analytics
  • Adobe CQ5
    Content Management System
  • Bold Chat
    Live Chat
  • HSTS
    Security
  • Akamai Bot Manager
    Security
  • Adobe Tag Manager
    Tag Management
  • Tealium
    Tag Management

Media & News

Sierra's Email Address Formats

Sierra uses at least 2 format(s):
Sierra Email FormatsExamplePercentage
FLast@sierratradingpost.comJDoe@sierratradingpost.com
80%
FirstLast@sierratradingpost.comJohnDoe@sierratradingpost.com
3%
First.Last@sierratradingpost.comJohn.Doe@sierratradingpost.com
2%
F.Last@sierratradingpost.comJ.Doe@sierratradingpost.com
2%
FiLast@sierratradingpost.comJoDoe@sierratradingpost.com
2%
FirLast@sierratradingpost.comJohDoe@sierratradingpost.com
1%
LastFirst@sierratradingpost.comDoeJohn@sierratradingpost.com
1%
LastF@sierratradingpost.comDoeJ@sierratradingpost.com
1%
FirstLas@sierratradingpost.comJohnDoe@sierratradingpost.com
1%
First_Last@sierratradingpost.comJohn_Doe@sierratradingpost.com
1%
F_Last@sierratradingpost.comJ_Doe@sierratradingpost.com
1%
First-Last@sierratradingpost.comJohn-Doe@sierratradingpost.com
1%
First.L@sierratradingpost.comJohn.D@sierratradingpost.com
1%
Last.First@sierratradingpost.comDoe.John@sierratradingpost.com
1%
FMiddleLast@sierratradingpost.comJMichaelDoe@sierratradingpost.com
1%
LastFir@sierratradingpost.comDoeJoh@sierratradingpost.com
1%
First.Last@sierra.comJohn.Doe@sierra.com
80%
FLast@sierra.comJDoe@sierra.com
10%
First@sierra.comJohn@sierra.com
5%
Last@sierra.comDoe@sierra.com
5%

Frequently Asked Questions

Where is Sierra's headquarters located?

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Sierra's main headquarters is located at 5025 Campstool Road, Cheyenne, WY 82007, US. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is Sierra's phone number?

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You can contact Sierra's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Sierra's stock symbol?

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Sierra is a publicly traded company; the company's stock symbol is BSRR.

What is Sierra's official website and social media links?

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Sierra's official website is sierra.com and has social profiles on LinkedIn.

How much revenue does Sierra generate?

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As of October 2025, Sierra's annual revenue is estimated to be $439M.

What is Sierra's SIC code NAICS code?

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Sierra's SIC code is 6311 - Life Insurance NAICS code is 44-45 - Retail Trade.

How many employees does Sierra have currently?

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As of October 2025, Sierra has approximately 1.6K employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Information Officer: M. F.Chief Financial Officer: M. T.Chief Operating Officer: O. T.. Explore Sierra's employee directory with LeadIQ.

What industry does Sierra belong to?

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Sierra operates in the Retail industry.

What technology does Sierra use?

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Sierra's tech stack includes Google Conversion TrackingGoogle Ads Conversion TrackingAdobe CQ5Bold ChatHSTSAkamai Bot ManagerAdobe Tag ManagerTealium.

What is Sierra's email format?

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Sierra's email format typically follows the pattern of FLast@sierratradingpost.com. Find more Sierra email formats with LeadIQ.

When was Sierra founded?

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Sierra was founded in 1986.
Sierra

Sierra

RetailUnited States1001-5000 Employees

At Sierra, we’re pretty into the outside and want to help other people get out there, too. Walking your dog, trying out hiking, mastering child’s pose, taking up running – however you get moving, our stores and website are a go-to destination to grab the gear you need. Sierra is part of the T.J.Maxx family, which means our buyers are always on the lookout for epic brands at teeny, tiny prices. We pass those savings on to our customers so they can score top-of-the-line finds for generally 20% to 60% less than department and specialty store prices.* Between Sierra.com and our rapidly growing number of stores, it’s an exciting time to join team Sierra. If you’re an outside person, thrive in fast-paced environment, work well with a team, and appreciate a good dog picture, this is the place for you!

Section iconCompany Overview

Headquarters
5025 Campstool Road, Cheyenne, WY 82007, US
Phone number
Website
sierra.com
SIC Code
6311 - Life Insurance
Stock Symbol
BSRR
NAICS Code
44-45 - Retail Trade
Founded
1986
Employees
1001-5000

Section iconFunding & Financials

  • $500M$1B

    Sierra's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    Sierra's revenue is estimated to be in the range of $500M$1B

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