Insights

Expansion Opportunities With a rapidly growing number of stores and an extensive online presence, Sierra presents significant opportunities for partnerships or product placements targeting outdoor enthusiasts and active lifestyle consumers.

Market Segmentation Targeting Sierra's customer base, which values affordable outdoor and athletic gear, can unlock sales channels for complementary products such as outdoor apparel, health and wellness items, or eco-friendly equipment.

Digital Engagement Their diverse tech stack including Google Ads and Adobe tools indicates a focus on digital marketing; leveraging this, sales teams can propose targeted campaigns for new product launches or seasonal promotions.

Customer Loyalty Given Sierra's emphasis on value and savings, offering loyalty program integrations or exclusive deals could deepen customer engagement and increase repeat purchases in the outdoor niche.

Financial Growth Sierra’s substantial revenue alongside strategic store expansion suggests a healthy growth trajectory, making it a promising prospect for vendors seeking long-term retail partnerships in the outdoor and sporting goods market.

Similar companies to Sierra

Sierra Tech Stack

Sierra uses 8 technology products and services including Google Conversion Tracking, Google Ads Conversion Tracking, Adobe CQ5, and more. Explore Sierra's tech stack below.

  • Google Conversion Tracking
    Advertising Networks
  • Google Ads Conversion Tracking
    Analytics
  • Adobe CQ5
    Content Management System
  • Bold Chat
    Live Chat
  • HSTS
    Security
  • Akamai Bot Manager
    Security
  • Adobe Tag Manager
    Tag Management
  • Tealium
    Tag Management

Media & News

Sierra's Email Address Formats

Sierra uses at least 2 format(s):
Sierra Email FormatsExamplePercentage
FLast@sierratradingpost.comJDoe@sierratradingpost.com
80%
FirstLast@sierratradingpost.comJohnDoe@sierratradingpost.com
3%
First.Last@sierratradingpost.comJohn.Doe@sierratradingpost.com
2%
F.Last@sierratradingpost.comJ.Doe@sierratradingpost.com
2%
FiLast@sierratradingpost.comJoDoe@sierratradingpost.com
2%
FirLast@sierratradingpost.comJohDoe@sierratradingpost.com
1%
LastFirst@sierratradingpost.comDoeJohn@sierratradingpost.com
1%
LastF@sierratradingpost.comDoeJ@sierratradingpost.com
1%
FirstLas@sierratradingpost.comJohnDoe@sierratradingpost.com
1%
First_Last@sierratradingpost.comJohn_Doe@sierratradingpost.com
1%
F_Last@sierratradingpost.comJ_Doe@sierratradingpost.com
1%
First-Last@sierratradingpost.comJohn-Doe@sierratradingpost.com
1%
First.L@sierratradingpost.comJohn.D@sierratradingpost.com
1%
Last.First@sierratradingpost.comDoe.John@sierratradingpost.com
1%
FMiddleLast@sierratradingpost.comJMichaelDoe@sierratradingpost.com
1%
LastFir@sierratradingpost.comDoeJoh@sierratradingpost.com
1%
First.Last@sierra.comJohn.Doe@sierra.com
80%
FLast@sierra.comJDoe@sierra.com
10%
First@sierra.comJohn@sierra.com
5%
Last@sierra.comDoe@sierra.com
5%

Frequently Asked Questions

What is Sierra's phone number?

Minus sign iconPlus sign icon
You can contact Sierra's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Sierra's stock symbol?

Minus sign iconPlus sign icon
Sierra is a publicly traded company; the company's stock symbol is BSRR.

What is Sierra's official website and social media links?

Minus sign iconPlus sign icon
Sierra's official website is sierra.com and has social profiles on LinkedIn.

How much revenue does Sierra generate?

Minus sign iconPlus sign icon
As of December 2025, Sierra's annual revenue is estimated to be $439M.

What is Sierra's SIC code NAICS code?

Minus sign iconPlus sign icon
Sierra's SIC code is 6311 - Life Insurance NAICS code is 44-45 - Retail Trade.

How many employees does Sierra have currently?

Minus sign iconPlus sign icon
As of December 2025, Sierra has approximately 1.6K employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Information Officer: M. F.Chief Financial Officer: M. T.Chief Operating Officer: O. T.. Explore Sierra's employee directory with LeadIQ.

What industry does Sierra belong to?

Minus sign iconPlus sign icon
Sierra operates in the Retail industry.

What technology does Sierra use?

Minus sign iconPlus sign icon
Sierra's tech stack includes Google Conversion TrackingGoogle Ads Conversion TrackingAdobe CQ5Bold ChatHSTSAkamai Bot ManagerAdobe Tag ManagerTealium.

What is Sierra's email format?

Minus sign iconPlus sign icon
Sierra's email format typically follows the pattern of FLast@sierratradingpost.com. Find more Sierra email formats with LeadIQ.

When was Sierra founded?

Minus sign iconPlus sign icon
Sierra was founded in 1986.

Sierra

RetailWyoming, United States1001-5000 Employees

At Sierra, we’re pretty into the outside and want to help other people get out there, too. Walking your dog, trying out hiking, mastering child’s pose, taking up running – however you get moving, our stores and website are a go-to destination to grab the gear you need. Sierra is part of the T.J.Maxx family, which means our buyers are always on the lookout for epic brands at teeny, tiny prices. We pass those savings on to our customers so they can score top-of-the-line finds for generally 20% to 60% less than department and specialty store prices.* Between Sierra.com and our rapidly growing number of stores, it’s an exciting time to join team Sierra. If you’re an outside person, thrive in fast-paced environment, work well with a team, and appreciate a good dog picture, this is the place for you!

Section iconCompany Overview

Phone number
Website
sierra.com
SIC Code
6311 - Life Insurance
Stock Symbol
BSRR
NAICS Code
44-45 - Retail Trade
Founded
1986
Employees
1001-5000

Section iconFunding & Financials

  • $500M$1B

    Sierra's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    Sierra's revenue is estimated to be in the range of $500M$1B

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.