Sustainable coatings Sihl positions itself as a provider of premium coatings with a focus on sustainable results and future-proof products, presenting an opportunity to upsell eco-friendly, high-performance labeling, packaging, and automotive coatings to brands prioritizing sustainability.

Expansion momentum Recent product launches and portfolio expansions in aqueous inkjet coatings and PE base films indicate ongoing growth and R&D activity, suggesting cross-sell potential into customers seeking advanced digital printing, packaging, and label solutions.

Tech-enabled sales A tech stack including Salesforce, SAP, Shopify, Microsoft Dynamics, and Azure supports scalable customer management, enabling tailored outreach, better quote accuracy, and streamlined procurement integration for enterprise buyers.

Industry reach Sihl serves automotive, tourism, packaging, labels, printing, and logistics sectors across multiple countries, providing opportunities to target cross-industry customers looking for durable, innovative coating solutions and supply chain reliability.

Strategic acquisitions The acquisition of Trichord Research demonstrates a strategy to enhance capabilities and technology ownership, signaling to prospects a stable, technology-forward partner capable of delivering integrated coatings and consumables.