Flagship Strength Leverage Hydrotech MM 6125 as the proven, global waterproofing standard with a 60-year track record to showcase reliability to contractors and building owners seeking durable roofing solutions.

Acquisition Synergy Position the integration of American Hydrotech into Sika Roofing as a expanded product portfolio and technical service advantage, offering a one-stop solution for roofing and waterproofing systems.

Global Footprint Highlight the 86-country installation footprint and the vast project history to target multinational developers, MEP firms, and specifiers seeking trusted brands with international support.

Digital Engagement Capitalize on existing tech stack and digital marketing partnerships to drive content marketing, design guides, and specifier outreach that educates on PMR and MM 6125 applications.

Mid-Market Opportunity With 51-200 employees and revenue in the mid-range, target mid-size commercial Roofing & Waterproofing projects and regional builders who can benefit from Hydrotech’s planning guides and planning resources.