Integrated Beef-on-Dairy Leverage Silver Fern Farms’ recent collaboration with Fonterra on an integrated beef-on-dairy program to position cross-sell opportunities with dairy producers and processors seeking premium, traceable supply chains and grower premium incentives.

Premium Product Alliance Target premium lamb, beef, and venison products through partner networks and international exporters, highlighting Silver Fern Farms’ status as New Zealand’s leading marketer and exporter of high-quality meats to expand into premium hospitality, retail and foodservice channels.

Strategic Leadership Engage newly appointed global leadership (GM Global Markets & Sales and Chief Revenue Officer) to align cross-border sales campaigns, channel strategy, and major account programs with a focus on expanding global market reach and accelerating revenue growth.

Māori Capability Capitalize on the Capable Māori programme and Bachelor of Applied Management pathway to develop workforce-aligned credentials as a differentiator for government and institutional tenders, while also enabling co-branded sustainability and local sourcing stories.

Digital & Data Edge Utilize the tech stack including SAP, Infor, Databricks and Google Cloud to offer data-driven supply chain transparency and demand forecasting services to retailers and foodservice operators, creating value-added offerings around traceability, quality assurance, and optimized sourcing.