Strong Heritage & Authenticity With nearly 200 years of tradition and six generations of expertise, Simon Levelt emphasizes artisanal craftsmanship and authentic flavor profiles, appealing to consumers seeking premium and ethically sourced coffee and tea products.

Sustainable Sourcing Focus The company's commitment to fair trade practices and biological farming highlights its appeal to ethically minded customers, providing opportunities to promote sustainable sourcing initiatives and eco-friendly product lines.

Expanding Retail Presence Having 43 stores across the Netherlands and Belgium along with an online platform, there is potential to leverage omnichannel strategies and increase cross-promotional campaigns to attract a broader customer base.

Market Position & Differentiation Positioned alongside competitors like Celestial Seasonings and Tazo Tea, Simon Levelt can differentiate itself by emphasizing its heritage, artisanal production, and focus on organic and fair trade products to attract discerning consumers.

Technology & Customer Engagement Utilizing tools such as Canva, Microsoft 365, and New Relic indicates a focus on digital engagement and operational efficiency, which can be further developed through targeted marketing, loyalty programs, and enhanced online experiences to boost sales.