Managed IT Opportunity Simple Systems serves over 100 local businesses in Salt Lake City with managed IT and on-site, remote, and in-store PC support. This indicates a strong recurring revenue model and potential upsell to additional managed services, cybersecurity, and cloud optimization for similar SMBs.

SMB Market Fit Company size and service model align with small to mid-market firms seeking cost-efficient IT staff augmentation. Target similar Salt Lake City Valley businesses in need of reliable IT management to expand the existing client base.

Tech Stack Alignment Current tools include Microsoft 365, Google Search Console, and GoDaddy. Opportunities exist to propose integrated security, backup, and compliance solutions, as well as optimization of cloud productivity suites for better efficiency.

Revenue Leverage With annual revenue in the range of 1M to 10M and a lean team, there is room to propose scalable security, monitoring, and automation services that can protect margins while growing recurring revenue.

Expansion Potential Given the emphasis on local businesses and flexible service delivery, there is potential to cross-sell remote support packages, cybersecurity assessments, and IT outsourcing partnerships to nearby SMBs similar to current clients.