Insights

Acquisition Context Potential integration or partnership opportunities with Wealthsimple following the 2019 acquisition, including co-marketing, migration of existing SimpleTax users, or cross-sell of complementary financial services.

Low Revenue, High Upsell SimpleTax operates with current revenue under $1M, indicating a sales emphasis on scalable, value-driven offerings such as premium features, enterprise licensing for small firms, or expanded tax-related products to drive top-line growth.

Tech Stack Fit Utilize familiar tech and platforms (Django, Flask, XML, Google/Facebook tracking) to propose modernization services, performance optimization, or API integrations that could improve user experience for Canadian filers and government e-filing processes.

Market Position Position as a Canada-focused, user-friendly alternative to traditional tax software; emphasize speed, transparency, and DIY benefits to attract individual filers and small professional practices seeking cost-effective solutions.

Expansion Potential Leverage the Vancouver base and small team to offer scalable solutions for independent tax preparers or small accounting firms, including white-label tax tools, coaching, and reseller partnerships to broaden market reach.

Similar companies to SimpleTax

SimpleTax Tech Stack

SimpleTax uses 8 technology products and services including Google Ads, Facebook Pixel, XML, and more. Explore SimpleTax's tech stack below.

Google Ads
Advertising
Facebook Pixel
Analytics
XML
Data Management
Google
Search Engines
Adobe Fonts
Web Fonts
Django
Web Frameworks
Flask
Web Frameworks
Twitter
Widgets

Media & News

Wealthsimple Inc. acquired Simpletax on Sep 1st '19.
Toronto-based Wealthsimple has acquired SimpleTax, a web-based tax preparation app.
Sep 23, 2019 | betakit.com

SimpleTax's Email Address Formats

SimpleTax uses at least 1 format(s):

SimpleTax Email Formats	Example	Percentage
First@simpletax.ca	John@simpletax.ca	80%
First.Last@simpletax.ca	John.Doe@simpletax.ca	20%

Frequently Asked Questions

Where is SimpleTax's headquarters located?

SimpleTax's main headquarters is located at Vancouver, British Columbia v6b 2z4 Canada. The company has employees across 2 continents, including North AmericaEurope.

What is SimpleTax's official website and social media links?

SimpleTax's official website is simpletax.ca and has social profiles on LinkedIn.

What is SimpleTax's NAICS code?

SimpleTax's NAICS code is 52 - Finance and Insurance.

How many employees does SimpleTax have currently?

As of June 2026, SimpleTax has approximately 3 employees across 2 continents, including North AmericaEurope. Key team members include Chief Executive Officer: C. F.Cofounder: L. A. M.. Explore SimpleTax's employee directory with LeadIQ.

What industry does SimpleTax belong to?

SimpleTax operates in the Financial Services industry.

What technology does SimpleTax use?

SimpleTax's tech stack includes Google AdsFacebook PixelXMLGoogleAdobe FontsDjangoFlaskTwitter.

What is SimpleTax's email format?

SimpleTax's email format typically follows the pattern of First@simpletax.ca. Find more SimpleTax email formats with LeadIQ.

When was SimpleTax founded?

SimpleTax was founded in 2012.

SimpleTax

Q: What is SimpleTax's official website and social media links?

SimpleTax's official website is simpletax.ca. SimpleTax has social profiles on LinkedIn.

Q: How many employees does SimpleTax have currently?

SimpleTax has approximately 3 employees.

Q: What technology does SimpleTax use?

SimpleTax's tech stack includes Contentful, Moment.js, LinkedIn, BugSnag, Vue.js.

Q: What is SimpleTax's NAICS code?

SimpleTax's NAICS code is 52 (Finance and Insurance).

Financial ServicesBritish Columbia, Canada2-10 Employees

SimpleTax is a Canadian financial services company that provides a web-based tax preparation platform. The service aims to simplify the filing process by offering an easy, fast, and fairly priced option compared with traditional tax software or professional tax preparation. It targets individuals who want to complete their own tax returns, addressing concerns about complexity and cost. The approach emphasizes transparency in pricing and ease of use.

Based in Vancouver, British Columbia, the company operates with a small team. In September 2019, Wealthsimple acquired SimpleTax, marking a notable development in its corporate history.