SMB Enterprise Target small to mid-size organizations seeking simple, user-friendly in/out board and presence solutions; emphasize easy adoption and reduced feature bloat to fit budget-friendly IT services buyers in SMBs.

Microsoft Ecosystem Leverage recent integrations and updates with Microsoft Teams, Outlook, 365, and Entra SSO to pursue enterprises already invested in Microsoft workflows, offering seamless cross-platform presence management and identity security.

MultiLocation Wins Promote features for complex organizations with multiple locations and large Wi-Fi networks; position Scheduled Statuses and auto-update capabilities as essential for distributed teams and facility management buyers.

Channel & Referral Capitalize on the referral program to expand partner channels; engage with resellers, MSPs, and IT consultants who can upsell Simple In/Out as a lightweight, high-ROI office visibility tool.

Future-Proof Platform Highlight ongoing product expansion across web, iPad, desktop, and mobile apps plus scheduled statuses and automation as upgrades, appealing to buyers prioritizing roadmap visibility, scalability, and integration readiness.