Innovative AI Solutions Simpson Carpenter has recently launched AI-driven tools like Quasai, an avatar moderator capable of conducting unstructured interviews, indicating a strong focus on integrating advanced AI and automation technology, which could be leveraged in client projects requiring innovative research methodologies.
Market Expansion The company expanded its UK operations by opening a new office in Manchester, demonstrating growth in its geographic footprint and a commitment to serving local markets, presenting opportunities to offer tailored regional market research services.
Leadership Growth Significant leadership promotions and new hires across the pharma and automotive research teams suggest a strategic investment in specialized talent, creating potential for customized research solutions in these sectors based on their expanding expertise.
Tech-Driven Research With a tech stack including Google Tag Manager, Cloudflare, and other modern tools, Simpson Carpenter emphasizes leveraging technology for data collection and analysis, which can appeal to clients seeking cutting-edge, efficient research outcomes.
Sector Expertise Specializing in Pharma, Automotive, Sport, and Consumer & Retail, the company's sector-specific expertise allows for targeted and industry-relevant insights, making it an attractive partner for clients in these fast-evolving markets.